Social media presentation longsight library Nov. 2010

Social Media

By

Katrina GallagherOnline Marketing Manager

The format for today’s session

Who am I?

Who are you?

What is Social Media?

What can we use Social Media for?

Social media allows you to:

• Share things you’ve done• Share media e.g. video, image, audio• Interact with customers, journalists, industry peers, related or

complimentary businesses• Gain valuable customer feedback• Build links• Drive traffic

Video Sharing Example – YouTube

YouTube is the largest video sharing website in the world.

YouTube allows you to:• Create a branded account• Upload unlimited videos• Reduce bandwidth• Receive comments and ratings• Advertise• Optimise titles, descriptions and

KeywordsThis helps the video list in Universal Search

Photo Sharing Example – Flickr

Flickr is a large photo sharing website.

Flickr allows you to tag photos, set titles and descriptions. Flickr images usually appear in Google Image Search and are often used by bloggers as a place to find images.

You can also find other peoples images on Flickr.

Micro-blogging Example – Twitter

Twitter is a micro-blogging platform which allows users to communicate with each other.

Twitter is great for:• Monitoring your online presence• Responding to queries and building relationships• Promoting an event• Targeting people with certain interests

http://www.tweetdeck.com/

Social Networking Example – Facebook

Facebook is a social networking website which allows users to become friends with each other, communicate and share media.

Facebook is good for :• Building an online presence• Great distribution method• Engage with your customers• Build a network

Social Bookmarking Example – StumbleUponStumbleUpon allows users to share web pages with each other. Users can review and vote up or down different websites and comment on other peoples reviews. StumbleUpon can create a conversation about your site without you knowing and can also drive high levels of traffic to a web page/website.

Why Would You Listen?

Nestle’s Social Media Disaster:

• 1.2 Million Negative YouTube Videos• The news became a trending topic on Twitter, with

mentions every 15 seconds• Negative comments on the Nestle Facebook page

visible to 95,000 fans• The Wall Street Journal picked up on the story and

published to the mass media

Etiquette

Social media has certain etiquette you should adhere to:• Don’t astroturf• Don’t lie• Add something if it is• In response to feedback• Useful• Interesting• Funny

Katrina Gallagher

t: 0844 967 0565 e: katrina@pushon.co.uk