View
2.078
Download
0
Category
Preview:
DESCRIPTION
At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, Giovanni Gallucci (a self proclaimed Social Media Ninja) answered how you optimize your social herd for Rodeo 2.0. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
Citation preview
1
American Marketing AssociationAustin Chapter
February 24, 2009
!ova"i gau$ioptimizationsocial media
1
CONFIDENTIAL2
why are we here? how to effectively optimize social media for online marketing campaigns. design is a critical factor in social media marketing. big media is still consumed by the majority. social media = powerful & cost effective u = little or no direction for effective use.
2
CONFIDENTIAL3
some key points be excellent believe be awesome be fearless be scared be everywhere be first be real be the brand be a risk taker be careful be empathetic be valuable be helpful be open be honest be friendly be yourself don’t be a pr pro don’t be stupid be true to your dna
3
CONFIDENTIAL4
“What if we used only social media for promotion?”
- the big pitch
4
CONFIDENTIAL5
we need to talk about a few seo basics first...
click thrus | humans
backlinks | search engines
anchor text | search engines
a quick detour
5
CONFIDENTIAL6
viewzi 101
introducing viewzi to the world
6
CONFIDENTIAL6
viewzi 101
introducing viewzi to the world
6
CONFIDENTIAL7
a few brief case studies
blogs > CBS
twitter > cnn.com
the groundswell > wired, ad age, etc...
let’s see the goods
7
CONFIDENTIAL
blogs > cbs
8
CONFIDENTIAL
blogs > cbs
8
CONFIDENTIAL
twitter > cnn
9
CONFIDENTIAL
groundswell > wired magazine, ad age, etc...
10
CONFIDENTIAL
great - can you replicate it?
11
CONFIDENTIAL
simply interactive | iamsecond.com
12
CONFIDENTIAL
ijustine | att
13
CONFIDENTIAL
ijustine | att
13
CONFIDENTIAL
ijustine | att
13
CONFIDENTIAL
ijustine | att
14
CONFIDENTIAL
ijustine | att
14
CONFIDENTIAL
ijustine | att
ijustine - the inte
rnet - over 1000
14
CONFIDENTIAL
ijustine | xtrain.com
full circle - traditional “tv” ad with a strong call to action.
differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length
15
CONFIDENTIAL
ijustine | xtrain.com
full circle - traditional “tv” ad with a strong call to action.
differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length
15
CONFIDENTIAL
ijustine | xtrain.com
full circle - traditional “tv” ad with a strong call to action.
differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length
15
CONFIDENTIAL
whurley | bmc
16
CONFIDENTIAL
whurley | bmc
16
CONFIDENTIAL
whurley | bmc
$821,094.75/48hrs
16
CONFIDENTIAL
“are you going to show us how you do this already?” social media manifest
17
CONFIDENTIAL
“are you going to show us how you do this already?”
where | what sites to go to
what | ...do you do when you get there
when | what order to do it in
social media manifest
17
CONFIDENTIAL
The Social Media Manifest. Your guide to online buzz creation...
social + connect + engage
18
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
social media manifest
19
CONFIDENTIAL
Yea! You already know how to do this?
put on your party dress!
20
CONFIDENTIAL
social media ninjagiovanni@gallucci.nettwitter.com/giovanni469.682.6978
giovanni gallucci
adobe.tv BarCampAustin.org ExtremeSocialMarketing.com gallucci.net mar.com MeritBuilder.com MissingClicks.com
préDevCamp.org RadioTime.com SimplyInteractive.net Viewzi.com Viewzi.TV xtrain.com
Thanks to.net for sponsoring my talk!
21
Recommended