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Social Media Marketing MasteryManny Sarmiento
www.CertificationInSocialMedia.com
What You Will Learn?
• How Social Media Really Works• How to Profit from Social Media• How it is Possible to D-I-Y Social Media• Basic Social Media Marketing Strategies• Defining Social Media M-Levels™• Visual Social Media Strategy• How to Get Started Right Now
What Can Social Media Do For You?
• Increase Your Company’s Bottom Line• Pump up Your Resume• Obtain a Better Job (High Demand)• Increase Your Skills For Business • Offer Additional Business Services• Start Your Own SMM Business• Become SMM Specialist™ Consultant • Reach More People & Earn More Income
How Much Can You Earn in SMM Jobs?
Digital Media Specialist - $44,000
Online Marketing Specialist - $45,600
Social Media Strategist - $46,800
Online Community Manager - $47,800
Public Relations Manager - $61,100
Marketing Manager - $62,900
Digital Strategist - $63,800
Internet Marketing Director - $97,4002
Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros
How Much Can You Earn -
Independently?Outsourcing
$25 - $150 / Hour$1000 - $1500 Set up Accounts$300 - $750 / Month
Coaching / Consulting$50 - $250 / Billable Hour
Teaching, Seminars & Product Sales
$100 - $1000+ / Hour
Social Media is NOT a Fad!
“Social Media Revolution” - Erik Qualman
The 4 C’s of “New Marketing” ™
• Content Creation• Culture• Connecting • Consistency
Can Social Media really make a difference to your business?
Is Social Media really about SEO?
Is Social Media really about…?
Social Media Domination!
It Is About Building Relationships
G. Give Away Your KnowledgeA. Answer QuestionsS. Solve Problems
Psychology of Social Media
• The “Tribe”• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Psychology of Social Media World
“Tribes”“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A
group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Social Media Tools
Local Directories
Social Networking
Blogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Press Releases
Social Media
Which Social Media and Social Bookmarking Sites Should I Use?
Social Media
Social Marketing Strategies
SSM• Build Profiles with SEO• Establish URL (http)• Connect and Contribute• Build Relationships
• G.A.S™.
Social M-Levels™
Level 1 - Content• Website• Blog• YouTube• Social Media Press Releases• Document Sharing
Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking
Share & Follow Me Buttons / Apps
Make It Easy for Visitors to Share Your Content and Follow You
www.newmedianewmarketing.com/
• Addthis.com• Hootsuite• Hootlet• Pinterest Button• Tweet Deck• Browser Buttons / Apps
What is Twitter and how to best use this tool
Manny Sarmientowww.newmedianewmarketing.com
• 288 Million Registered Users• Create relationships• Brand Your Account • Level 2 | Tweet the G.A.S.™• Importance of followers• Substance• What do I Tweet?
FacebookThe importance of Facebook
and your network
Manny Sarmientowww.newmedianewmarketing.com
• 1.34B Million Users • 53% Active• Establish your network• Fan Pages vs. Personal• Facebook.com/mobile• Groups
• Discussions• Build Relationships
• G.A.S.™• C.C.E. ™
http://www.facebook.com/SocialMediaUniversity
• Capture• Call to Action• Engagement
The C.C.E. ™
http://www.facebook.com/SocialMediaUniversity
A Professional, Relationship BuildingAnd Communication Tool
Manny Sarmientowww.newmedianewmarketing.com/
LinkedIn• 347+ Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Ask or Answer Questions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Update Daily• Add Users Daily• Keep it Professional
Lin
ked
In
BlogsWelcome to the Bloggersphere
• Why Have A Blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• PLRs
Blogs
Local Directories• www.LocalDirectoriesMarketing.com
• MerchantCircle.com
• Foursquare.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages
Local DirectoriesMarketing
• Get Listed on Over 50 Local Directories
• Keep Your Listings Synchronized • No Contracts• Cancel at Anytime • Gets You “Google Love” & “Authority”• Helps You Get to Top of Google• $69 per Month
www.LocalDirectoriesMarketing.com
Google Places
• Now Google+ Maps• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories
• Bing, Yahoo, Merchant Circle, others• Google.com/places
Google+• 1.15B Users• Complete Profile• Add Many to Circles• Add Snippet Content to Updates• Add Company Pages• Use Keywords in Username and Postings• Use Hangouts• Add Images (Change Image Names)• Add Your Events• Claim Your Business on Google+ Local
YouTube & Video• YouTube and Video Sharing a Must
• SEO Potential
• #2 Search Engine in the World
• #3 Most Trafficked Web Site (Alexa.com)
• Create from Photographs, Flip or Cell Phone
• Vimeo, Metacafe, Veoh, others
Social Media Press Releases
Fast, Efficient and Powerful Social Bookmarking
Social Media PR
• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases
• PRWeb.com / PRNewsWire.com
Social BookmarkingYour Favorites Shared with the eWorld
Social Bookmarking
• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, Fark, Furl
You Must Use!
Presentation Sharing
• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)™• SEO Friendly• www.slideshare.net/ticketfl
7 Paradigms of Social Media Marketing
1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)™4. T.O.M.™5. “Expert” Status6. The “Tribe”7. Engagement
What’s the Big Deal with Social Media Marketing
What’s the big deal with Social Media Marketing?
• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue
What You Can Do with Social Media Marketing?
• Increase Your Company’s Profits• Increase Your Web Site’s Ranking• Monitor Your Name & Industry• Monitor SMM Results• Pump up Your Resume• Increase Your Business Skills • Make Yourself More Marketable• Start Your Own SMM Business• Consult as an SMM Specialist™• Teach Social Media Marketing• Earn More Money!
What to do Now?
• SMM is a Must!
• SMM is a Job Function
• Schedule It - Hootsuite, Outlook, etc.
• 15 Minutes to 2 Hours Per Day
• Start Now!
• Just Do It!
PRLog
Personal One-on-One Coaching
4 Hours Social Media. SEO, Marketing CoachingWith Me One-on-One!
$497.00Thank You!
Manny Sarmientomanny@nmx2.com
Social Media CertificationCertified Social Media Marketing
Specialist™ Program
• Earn Professional Credentials• Increase Your Earnings Potential• Become More Marketable• Increase Your Employability• Start Your Own Social Media
Business• Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
• Weekly, Via Webinar, Live Instructor• 26 Weeks with Replay Available• Earn Diploma as CSMMS™• Tuition will be $2999 after Sep. 1st, 2014• $1999 One-time Fee or Monthly Payment
Plan Available: $199 for 12 Months.• Real, Live Help from Me!• Only 20 Students• Next Semester Begins August 18th, 2015.
www.newmedianewmarketing.com
New Media, New Marketing
Thank You!
Manny Sarmiento
www.NMx2.com
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