Social Media & Mapping Industry

Mapping Industry andSocial Media

Mani SinghMapsofWorld.com

In March 2008, Dave Carroll, a musician from Canada and his band, traveled from Halifax to Nebraska via O’Hare airport in Chicago.

Carroll claimed that his guitar was severely damaged by United Airlines baggage handlers at O’Hare. His attempts to pursue a damage claim with United  having been frustrated, He posted a video about the incident on YouTube

United Breaks Guitars

Why Social?

The UK Daily Mail claimed that United Airlines lost 10% of its share value, or $180 million, as a result of the Video.

The causality of this loss was hotly disputed on the web.

United Breaks Guitars

• Its a passing fad• Just another marketing channel• Full of self-promoters• Easy way to waste a lot of time• Hard to measure ROI

Social What?

Why Social?

Reason # 1

Because 2/3 of global internet population visit social networks

Nielsen, 2009

Why Social?

Reason # 2

Because visiting social sites is now the 4th most popular onlineactivity - ahead of personal email.

Nielsen, 2009

Why Social?

Reason # 3

Because time spent on social networks is growing at 3X the overall internet rate.Nielsen, 2009

Why Social?

Reason # 4

Because social media is democratizing communications

Why Social?

Reason # 5

Because social media is likeword of mouth - on steroids.

Why Social?

Quick Numbers• 13 Hours Amount of video uploaded to YouTube every minute

• 100,000,000 Number of YouTube videos viewed per day

• 3,600,000,000 Number of photos archived on Flickr as of June 2009

• 3,000,000 Average number of Tweets per day on Twitter.com

• 5,000,000,000 Number of minutes spent on Facebook each day

• 1,000,000,000 Amount of content items shared each week

- The Social Survey -  Mapping Industry

62 Responses

81%

19%

Gender

Male Female

Countries

Australia, United Kingdom, Switzerland, New Zealand,

Russia, Scotland, Germany, Belgium, United States of

America, Canada, Netherlands, Slovakia, Thailand

14%

18%

68%

Business Focus

B2C B2B Mix

20 - 29

30 - 39

40 - 49

50 - 59

60 - 69

70 +

0% 5% 10%15%20%25%30%35%40%

7%

15%

36%

31%

8%

3%

Age Group

1 - 56 - 20

21 - 50 51 - 100

100 +

0% 10%20%30%40%50% 60%70%

61%19%

15%3%2%

Number of Employees

Use of Social Media

Survey Results

79%

21%

Mapping Industry

YES NO

93%

7%

Global Trend

YES NO

Survey Results

Strongly Agree Agree Uncertain Disagree Strongly Disagree

0%

10%

20%

30%

40%

50%

60%

70%

21%

28%

38%

9%4%

62%

28%

8%

1% 1%

Mapping Industry Global Trend

Social Media is Important For My Business

Experience with Social Media Marketing

Survey Results

Just

gettin

g sta

rted

Less th

an 1 y

ear

1 - 3 y

ears

More

than 3

years

No Exp

erience

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

32%

27%

10%13%

18%17%

32%

39%

11%

2%

Mapping Industry Global Trend

Survey Results

Generates exposure for business

Increased traffic/subscribers

Improved search engine rankings

New business partnerships

Generates qualified leads

Reduced overall marketing expense

Improved sales

None

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

73%

39%

17%

19%

17%

12%

27%

10%

88%

72%

62%

56%

51%

49%

43%

0%

Global Trend Mapping Industry

Benefits ofSocial MediaMarketing

Survey Results

Facebook

Twitter

LinkedIn

Blogs

YouTube/Video

Social Bookmarking

Forums

Location Based Services

Groupon (or similar)

MySpace

None

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%75%

42%

63%

31%

27%

5%

25%

0%

3%

2%

2%

92%

84%

71%

68%

56%

26%

24%

17%

6%

6%

0%

Global Trend Mapping Industry

Commonly UsedSocial Media Tools

Survey Results

Facebook

Twitter

LinkedIn

Blogs

YouTube/Video

Social Bookmarking

Forums

Location Based Services

Groupon (or similar)

MySpace

None

0% 10% 20% 30% 40% 50% 60% 70% 80%34%

31%

32%

20%

17%

17%

10%

19%

12%

3%

17%

70%

59%

55%

69%

55%

59%

40%

46%

30%

10%

0%

Global Trend Mapping Industry

Social Media Tools You Want to Learn More About

Survey Results

Email Marketing

SEO

Event Marketing

Press Releases

Online Ads

Direct Mail

Print Display Ads

Sponsorships

Webinars

Radio/TV Ads

None

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%71%

31%

41%

59%

37%

31%

31%

29%

12%

14%

3%

81%

68%

64%

57%

40%

39%

34%

29%

25%

15%

10%

Global Trend Mapping Industry

Other Forms ofMarketing

Case Study

World Atlas & Maps –HDiPad App

Goal:

To Promote our latest iPad App

Actions:

• Blog Posts• YouTube Videos• Ads on MapsofWorld.com• Press Releases• Facebook Engagement (7k Fans)• Twitter Engagement

Case Study

World Atlas & Maps –HDiPad App

Results:

• Content Picked up by:• Yahoo News• iOSnoops.com• iPadappsdude.com• Topappreviews101.com• Padgadget.com• ZDNet• Appannie.com• cnet.com / Download.com

• Achieved Klout Score of 40

Total Downloads: 50,000

Case Study

Things that work

• Defined Objective• Choose the right tools• Content creation• Monitoring & Engagement• Redefine & evolve

Thank You

Mani Singhmani@infobase.inwww.mapsofworld.com