Social Media for User Groups

SOCIAL MEDIA FO

R USER

GROUPS

CLEVEL AND ANNUAL

CONFERENCE

JULY

16 , 2011

WHAT IS SOCIAL M

EDIA?

OR, IS IT…

Your way to connect with potential members

Their way to connect with you

Is it…

EVERY 60 SECONDS

Source: Media Bistro http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-infographic.jpg

WHY DOES MY C

LUB NEED

SOCIAL M

EDIA?

WOMM CYCLEYou give potential members

something to talk about

They come to meetings

They tell their friends how much they

learned

They all come to the next meeting

Your group grows

New volunteers are found

WHERE DO W

E START?

SOCIAL MEDIA IS…

Tools and tech

Platforms

Language

Communication

A way to talk with members

A way for existing members to talk

with you

A way for new members to talk for

you

A way for members to talk with each

other

Measurement

Impact

Results

I AM GUESSING YOU HAVE HEARD OF MOST OF THESE…

BUT IT ISN’T J

UST THE

TOOLS…

I T ’ S HOW A

ND WHAT YOU SHARE

TOO….

CONNECT WITH

OUT

SPAMMING

SM SUCCESS IN SEVEN STEPS

1.Be yourself2.Be connected3.Do it when you have time4.Watch for problems5.Share the best – not just your

stuff6.Be where your business is7.Monitor with tools but respond

as a human

3 SOCIAL SITE

S YOU

SHOULD

KNOW ABOUT

SO, LET’S TALK ABOUT WHAT YOU DON’T KNOW ABOUT…

QuoraAmplifySocial Mention

WHAT IS THE NEXT BIG THING?

WRAP UPHave a great storyFollow the seven stepsBe the best – and make sure that your

group knows it!