Social Media for SoCalATL Members - by Mari Smith

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

atl membersatl memberssocial mediasocial mediaa special guidea special guide

atl membersatl memberssocial mediasocial mediaa special guidea special guide

Free Webinar with Mari Smith

MARI SMITH

Author, Social Media ExpertSocial Media Speaker & Author

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

four partfour part formula formulafour partfour part formula formula1. Quality 1. Quality CommunityCommunity2. Quality 2. Quality ContentContent3. 3. Consistency Consistency 4. Genuine, Passionate 4. Genuine, Passionate

CaringCaring

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

Prospect

FanClient

Culture

the the processprocess

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

Must be crystal clear:Must be crystal clear: What does your company do?What does your company do? To whom do you cater? (your target To whom do you cater? (your target market)market) What exactly do you offer?What exactly do you offer? What is your call to action? (CTA)What is your call to action? (CTA) What are your objectives?What are your objectives? What is your offer?What is your offer?

WHO do you want to attract and WHY?WHO do you want to attract and WHY?

clarity of clarity of purposepurpose

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

what about what about privacy?privacy?| | personal personal || professional professional ||| | personal personal || professional professional ||

|| private private |||| private private ||

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

photo photo privacyprivacy

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

subscribe subscribe on/off?on/off?

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

friend friend vs.vs.

subscribersubscribervs.vs.

fanfan??

friend friend vs.vs.

subscribersubscribervs.vs.

fanfan??

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

profile vs. profile vs. page?page?

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

audience audience selectorselector

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

subscribesubscribepros and cons?pros and cons?

subscribesubscribepros and cons?pros and cons?

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

privacy privacy settingssettings

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

privacy privacy settingssettings

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

app app privacyprivacy

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline timeline (profile)(profile)

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

cover: cover: brandingbranding

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

listslistssmart vs. friendsmart vs. friend

listslistssmart vs. friendsmart vs. friend

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

smart smart listslists

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

ticker: ticker: activity storiesactivity stories

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

news feednews feed top stories & recent stories top stories & recent stories

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

page page engagementengagement

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

5,000 5,000 characterscharacters

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

contextual contextual adsads

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

place place pagespages

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline timeline for pages?for pages?

source: mashable.com

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

Connect with Mari on these sites:

Facebook: www.facebook.com/marismith

Twitter: @marismith

Google+: www.marismith.com/g+

Mari’s blog: www.marismith.com

©2011 Social Media Examiner & Presenter • Do NOT distribute

got got questions?questions?

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

Oct 25.Oct 25.20112011

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

.com/.com/bookbook

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

thank you...thank you...