Social Media For Marketers DBS Lecture

Social Media For Marketing Managers

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channelship.iechannelship.co.uk

Channelship Web Agency

…through social networking toolsMarketer? Then check this out…

15 Jan 2009

sethgodin.typepad.com

chrisbrogan.com

On Twitter @chrisbrogan

…through social networking toolsInformation sharing has changed

…through social networking toolsHigh speed communication

15 Jan 2009

Plunging into social media

“All you need is a Twitter and Facebook account”

Social media sucks

1. Why do we want to use social

media?

2. How does our target audience use

social media?

3. What part of the bottom line do we

expect to improve with social media?

Adopting social media: Are you ready?

Online & Offline conversations: What’s the difference?

Every business has a REPUTATION

Traditional message (outbound)

Modern message (Inbound)

Where are you leaving your breadcrumbs?

Make it public! You own a wealth of content

Monologue Vs Dialogue

Implications

Social Media is just a set of tools!!

Build – Disassemble – Adjust - Repair

Thinking about adopting social media?

Four important tools

1. Brand mentions

2. Products / Services

3. Competitors

4. Industry topics

5. Sales opportunities

6. CS opportunities

7. Industry influencers

search.twitter.com

1. Trends

2. Topic ideas

3. Company mentions

4. Top industry bloggers

1. Brand mentions

2. Products / Services

3. Competitors

4. Related topics

5. Specific names

google.com/alerts

FIRST: Build Listening Stations

Can you share any experience with blogs?

The weight of blogging

• Improve SE rankings

• Brand awareness

• Give brand a human voice

• Position your company as an authority

• Spreads the word easier, cheaper and more effectively

• KEY: Connect easier in social networking sites…

Your blog it’s your

HOMEBASE!

You push…

YOUR BLOG

(Home base)

…and good content pulls for you

YOUR BLOG

(Home base)

I have a blog, now what?

1. Look for relevant people to share your blog with

2. Stay active, blog at least once a week, encourage comments

3. Blog “networking”: pinpoint other bloggers in the same topic and build relationships (read & comment)

Twitter

Twitter is your brand’s point of contact!

Powerful real-time networking

• Expand brand awareness

• Give brand a human voice

• Grow your business network

• Help position your organisation as an authority

• Spread the word easier, cheaper and more effectively

• Twitter is a passport to connect with more people

Twitter is also your

company’s point

of contact!

I’m on Twitter, now what?

1. Follow people that you already know

2. Follow organisations in your field

3. Follow companies of interest

4. Follow existing/potential customers

5. Have conversations!

6. Share good content including your blog!

Facebook

Did you know?

Biggest Social Network: 500 Million users

400 Million ACTIVE users

Average user time: 25 Minutes

50% of users return daily

35 years old & above: fastest growing

segment

A place to share engaging content

• Expand brand awareness

• Send segmented updates to your “fans” in seconds

• Your page and its content are indexed by search engines

• Promote business events

• Promote your products & services with fun photos & video!

1. Invite everybody within the company’s ecosystem

2. Reply to comments promptly

3. Have conversations!

4. Check out other business pages

5. Upload photo and video content

6. Share corporate communications, products and more

7. Share other people’s content beside yours

We’re on Facebook, now what?

Online video

…that people remember:

20% of what they hear…

30% of what they see…

70% of what they both hear and see?

Source: http://www.eyespot.com/WhyVideo/

Did you know?

After Google, the second search spot is

Last January hit 6.6 billion streams

Currently has 73% of the online video market

Did you know?

35 Hours of Video Uploaded Every Minute to YouTube

Online video steps

Upload and enter title, description & tags

Distribute your content!

Review

insights!

One last thing..

a) You already have an offline community. Announce that you hang out online too!

b) Expand your community from there: listen, chat and provide good content if you want your message to spread

Allow your community to play a role!

Allow the community to play a role

Conversation opportunity

www.linkedin.com/in/fredcaballero

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www.channelship.ie | www.channelship.co.uk

Thank you!

fred@channelship.ie