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A social media workshop for grantmakers. This is a slide deck presented during a professional development workshop at Philanthropy Australia.
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Philanthropy AustraliaPhilanthropy AustraliaProfessional Development Professional Development
Workshop SeriesWorkshop Series5 July 20115 July 2011
Presentation by: Presentation by: Shai CogginsShai Coggins
Manager, Communications & Web ContentManager, Communications & Web ContentTwitter: @shaicogginsTwitter: @shaicoggins
Social Media for Social Media for Grantmakers Grantmakers
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--- only when you have a clear communications plan.
Venture in to social media
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• Strategic Communications Plan Generator (via SPIN Project) http://www.spinproject.org/plangenerator
• Strategic Communications Template (via Wiley) http://media.wiley.com/product_ancillary/22/04704012/DOWNLOAD/StrategicCommunicationsPlanTemplate.pdf
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Social Media Use in Australia (2011)
Video Source: Box Hill Institute
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Source: Google Ad Planner Tool*UAV – Unique Australian Visitors
Australian Social Media Use (May 2011)
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Grantmakers on Social Media
Case Foundationcasefoundation.org
Venture Philanthropy Partnersvppartners.org
Women’s and Children’s Hospital Foundationwww.wchfoundation.org.au
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Social Media Growth Stages
Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
SIT CRAWL WALK
RUN FLY
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Social Media Strategy
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Social Media Policy
• Do you have one? Do you need one?
• Database of Social Media Policies – http://socialmediagovernance.com/policies.php?f=5
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"If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do, you have to keep
moving forward.”
~ Martin Luther King Jr.
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