Social Media for Business: Twitter and Google Plus

MODULE 1: Twitter for Business

What we will cover:

• Why Twitter and what are the benefits to your business

• 3 Effective ways to win on Twitter • One Page Twitter Plan

Twitter Stats:• 320 million monthly active users worldwide

• 2.8 Million active Australian users• Brand tweets that include

photos and links received 150% more engagement.

Source: Statista, SocialMediaNews.com.au

• 500 Million tweets sent per day

30% of online adults under 50 use Twitter compared with 11% onlineadults ages 50 and older!

Source: Pew Research Centre

Twitter users come to discover what’s happening in the world right now!

50% of users shopped or visited websites of businesses they follow

60% purchased from an business because of something they saw on Twitter

43% plan to purchase regularly from the business they follow

What is Twitter exactly?

How can I use Twitter for my business?

LISTEN & LEARN

DRIVE AWARENESS

PROVIDE CUSTOMER SERVICE

CONNECT WITH INFLUENCERS

Twitter Glossary:

TWEETA Tweet is a message posted on Twitter, consisting of 140 characters or less. It can contain text, photos, links and videos. It’s important to note that whenever you include any of these things they will be counted as a link and automatically take up to 22 characters.

REPLYClick ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice way to build relationships with your followers and join in conversations.

RETWEETA Retweet is where you choose to take a Tweet from someone else and Tweet it to your own followers. You can either do this directly with the Retweet button or you can use the Quote Tweet button to add your own message to the original Tweet.

LIKELiking something is a great way of acknowledging or showing your appreciation for a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again.

HASHTAGA hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term.

MENTIONBring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content.

Your 3 Step Twitter Business Plan:

1. Create a Profile• @username• Profile Photo• Bio• URL• Header image• Pinned Tweet

Use your real estate

Use your real estate

2. Create a Twitter Content Strategy• Listen and Observe• Use the 80/20 rule

Monday: Promotions

Tuesday: Behind-the-scenes

Wednesday: Helpful tips

Thursday: Customer spotlight

Friday: Feature industry experts

3. Grow your community

• Add a follow button to your website

• Promote your username everywhere

• Tap into your existing database• Get found with #Hashtags• Collaborate with others

Questions?

MODULE 1: Google+ for Business

What we will cover:

• Why Google+ and what are the benefits to your business

• Best practice when it comes to being found on Google• How to get found

• Connecting with customers

It is Google’s social network!

Getting ranked/indexed by Google

About section of your Google+ profile is also used by your pages meta description in searchresults

Google has +1 votes as the equivalent to Facebook likes…more +1’s more search ranking impact

Grow a community by adding people to yourcircles

Excellent way to drive traffic back to your site

LET’S TAKE A TOUR (https://plus.google.com/)

Google My Business

BENEFITS OF GETTING ON GOOGLE

Business updates:

Brands can now update business information such as location, hours and news seamlessly across multiple Google properties

Brand-to-shopper communication:

News, events and photos are easily sharable on Google+ within the new interface. Brands can also respond directly to reviews and comments through the new service.

Engagement insights:

Gain insight into how and where consumers are interacting with your brand

Mobile access:

Google launched My Business on Android and now available on iOS

Rich Visibility:

Become more visible on all Google’s products, more efficiently, including photos and virtual tours of your business locations

LET’S TAKE A TOUR

(https://www.google.com/business/)

BEST PRACTICE

1. Get all your local data into Google My Business

2. Ensure that local data accuracy is continually managed.  There’s nothing more frustrating than pulling up to a store location and finding out the address, store hours or product offerings in the local listing were wrong.

3. Ensure phone numbers are accurate so that people can easily call your locations for questions or directions

5. Amplify your brand experience by enhancing and refining your assets.  For instance, focus on outreach to improve/enhance reviews to increase the chances that someone visits your store. Add rich assets like photos and virtual tours.

Speaking of reviews are you asking for them?

Example email…

Example instructions…

List 3 Ways to generate reviews for your business:

1.

2.

3.

HOW TO GET FOUND:

(https://www.google.com/business/befound.html)

CONNECT WITH YOUR CUSTOMERS:

(https://www.google.com/business/connect.html)

Example response…

AHA Moments…