Social Media Content

In How Many Ways Can People

and Content Interact?

(On the web)

B Y M I I K K A L E I N O N E N

Nine?

35?

2134?

Million?

Over5 trillion?

Lets see.

CONTENT

searchPeople can

content.

CONTENT

createPeople can

or modify content.

CONTENT

receivePeople can

content.

Yes. The answer is

3.

Yes. The answer is

3.All websites are combinations of

these three.

GOOGLE

CONTENT

CONTENT

CONTENT

CONTENT

CONTENT

CONTENT Receiving

CONTENT Creating

Searching

People are the same.

But content is different.

In what way?

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Dead contentOften old, not moving on it's own, fading away.

(For example: Old school web sites)

CONTENT

Zombie contentLooks like it's alive, but...

(For example: Newsletters, RSS feeds)

CONTENT

Living contentFresh! Growing, transforming.

(For example: discussions, comments, blogs)

CONTENT

Living contentFresh! Growing, transforming.

(For example: discussions, comments, blogs)

But in the end everything dies.

What's Your Content like?

GOODMACHINEPROJECTB Y M I I K K A L E I N O N E N