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- Latest trends and developments in the Social Media (SM) industry and it’s impact on Marketing & Advertising- Nokia’s holistic approach to SM – Integrating SM listening insights into the marketing mix & leveraging SM engagement platforms effectively- Utilizing SM insights and engagements to develop the next generation SM solutions
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Company Confidential 1 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 2 © 2010 Nokia Social Media / 15-Mar-10 / CS
Source: http://socialnomics.net/video/ Jul 2009
Company Confidential 3 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS6
Source: http://advertising3.spaces.live.com/blog/cns!5ECE26C3D5B83DB7!1880.entry
Company Confidential 7 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS8
Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS9
conversion
Corporate sites, support forums,
employees, specialty communities,
products, services, applications
Digital advertising, traditional advertising,
PR promotion, reciprocal media, SEO,
paid search
Facebook, MySpace, Twitter, niche
networks, discussion forums, private networks, social
applications
Company Confidential 11 © 2010 Nokia Social Media / 15-Mar-10 / CS
Online
domain
Campaign Peak Campaign Peak
Online
domain
TV
Banners
Viral
BTL
Bought Media
Online
domain
Online
domain
TV
Banners
Viral
BTL
Bought Media
Company Confidential 12 © 2010 Nokia Social Media / 15-Mar-10 / CS
Earned Media
Campaign
Campaign
Campaign
Company Confidential 13 © 2010 Nokia Social Media / 15-Mar-10 / CS
www.bringtheloveback.com http://www.youtube.com/watch?v=PAUq9r8-U-U
Company Confidential 14 © 2010 Nokia Social Media / 15-Mar-10 / CS
Source: Mohan Sawhney, Kellogg School of Management
Company Confidential 16 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 17 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS18
2 billion Nokia Users globally
1,7 billion Internet Users
~130 official Nokia social media presences
~20 social media resources at Nokia
Company Confidential 21 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 24 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 25 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 28 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 29 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS32
nokia.com
facebook.com/nokia
youtube.com/nokia
nokia.mobi
.com
Social Site Map
Company Confidential 34 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 36 © 2010 Nokia Social Media / 15-Mar-10 / CS
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Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS40
Company Confidential 42 © 2010 Nokia Social Media / 15-Mar-10 / CS
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Company Confidential 44 © 2010 Nokia Social Media / 15-Mar-10 / CS
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•Contact xxx@nokia.com for all your Social Media needs!
•Receive feedback and approvals within 48 hours!
24/7/360 Support on SM related questions
Training/evangelist “spiritists”
Domain reservation
Best practice sharing
SMO audits
Strategic guidance
Brand clinic integration
Digital fluency program
Social Media Strategy
Social media guidelines
Creative evaluation
Creative conceptingfor SM
Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 46 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 47 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS50
Company Confidential 55 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 61 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 62 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 63 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 66 © 2010 Nokia Social Media / 15-Mar-10 / CS
Company Confidential 67 © 2010 Nokia Social Media / 15-Mar-10 / CS
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