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«Dank Mobile Commerce zum Kleinunternehmer» Manuel Grenacher, Gründer und CEO von Mila AG
ORGANISATOR: www.bergzucker.com
PARTNER:
DER REFERENT
Manuel Grenacher ist Gründer und CEO der Mila AG. Der studierte Diplom Informatik Ingenieur gründete bereits
2006 sein erste Firma, coresystems ag, welche mit weltweit 140 Mitarbeitern, einer jährlichen Umsatzwachstumsrate
von 45 Prozent und internationalen Niederlassungen an den Businessmetropolen New York, Schanghai und
London, mit zu den am schnellsten wachsenden Softwareherstellern zählt.
Seine Visionen und sein bewährter Führungsstil haben Manuel grosses Ansehen eingebracht und er wurde unter
anderem mit Preisen von Gartner, der Deutschen Telekom, dem Schweizer Wirtschaftsforum sowie dem E&Y
Entrepreneur of the Year ausgezeichnet.
ORGANISATOR: www.bergzucker.com
PARTNER:
1
Social Hub 03.10.2013
2
The Problem
• There is never enough time in the day to get everything done.
• No easy way exists to find and book great services online.
• Trust and price are a major issues when people buy services.
I need a cleaning lady
this Friday
3
Mila simplifies your life.
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What is Mila
A trusted marketplace where people can book, share and
sell local services.
http://youtu.be/JvcF73jljQA
h'p://youtu.be/JvcF73jljQA
share sell book
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The Mila App
www.mila.com Web, iOS, Android
www.mila.de, www.mila.ch, www.mila.cn
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Book Services
• Find and book verifiedlocal services
• Discover unique andgreat local services
• Benefit from specialdeals and packages
• Explore what yourfriends like
• Pay with yoursmartphoneBook Now
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Share • Share your tasks to a local
service community • Outsource your household
errands to enjoy your life • Discover opportunities to make
money while helping out your neighbors
• Pay only when the task is done • Swap tasks or services for free
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Sell a Service
• Sell your services or your talent online
• Create great campaigns and grow your business
• Manage your entire business on mobile
• Accept mobile payment (Credit Card, ELV…)
• Connect with your customers
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Mila Loyalty Points • Earn Mila coins (points) on deals and social activities
(invite friends). Mila coins can be spent on future deals.
• Every paid deal on Mila increases thereputation and trust level.
The Service Offering
11
Stories Mila Stories are great pages with services and tips to simplify your life or to discover services you want to buy.
• Local beauty trends • The Big Move • Work-Life balance • Everything for a
AirBnB Host
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Partnership
• Cooperation with online merchant or provider with service related products
• Instant help or support through local, talented and verified service community
• Work-Life balance offering for employees
• Project with Swisscom ongoing. In discussion with Vodafone, Post, Ikea, Swisslife…
Large Enterprises can use Mila to increase customer satisfaction (B2B2C)
13
Benefits for consumers
Verified service providers
Conveniently complete tasks
Mobile payment
Mila coins/points 100% Free
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Market
15
Forecast to 2017
Consuming services is a part of everyone’s life.
Million Mila users in EU and Asia.
We take 8% commission on every deal and premium fee for
B2C
10 $300 Million
Turnover
Business model
60% B2C
20%B2B2C
20% community
C2C Type Everyone Business Large business or
partner (eq Swisscom)
Service offers Help on needs, home services, creativity,
events, delivery Sharing Economy
Beauty, home services, discounted services,
special deals and packages (voucher)
Customer support and care, installation and assembling services
Direct bookings (voucher)
- X X
Lead match by Mila team - X X
Commission fee 8% 8%-30% Individual
Premium fee - €19 / CHF 25 /month Individual
Revenue forecast 2017
17
Franchise • Cooperation with local media-
companies for some cities • Revenue share on transactions • Cross-Media strategy:
– Advertise great Mila Services on Newspapers and online portals
– Use empty “Ad” space to benefit form transaction revenue
– Build community • Media could support local
community, social activities and sharing economy
Service buchen
18
Competition local & social
Global & products
service offers
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The strong and committed team Mila has a highly dedicated, worldwide team of 35 world class engineers and marketing experts
in Berlin, Zurich, Cluj and Shanghai
20
Contact Manuel Grenacher Founder & CEO manuel@mila.com mobile +41 79 683 29 41
Mila AG Seestrasse 356 8038 Zurich www.mila.com
ÜBER SOCIAL HUB Der Social Hub ist das monatliche Fachtreffen zum
Thema Social Media und bietet die Möglichkeit, sich
vertieft zu informieren und mit Kollegen
auszutauschen. Die Veranstaltungsreihe findet jeden
ersten Donnerstagmorgen des Monats statt.
Der Networking-Anlass ist kostenlos und wird stets
begleitet von einem spannenden Kurzreferat (ca. 30 bis
45 Minuten) wobei nationale und internationale
Referenten praxisbezogene Case Studies aus dem
Bereich Social Media vorstellen.
http://www.bergzucker.com/category/social-hub/
ÜBER DEN ORGANISATOR
Bergzucker ist Full-Service Agentur für
Kommunikation in Marketing und Vertrieb. Im
Zeitalter sozialer Konversationen ergibt sich eine
Vielzahl zusätzlicher Kontaktpunkte für Marken,
Produkte oder Services. Aufbauend auf „klassischer“
Marketing-Kommunikation bietet Bergzucker aus
einer Hand Beratungs- und Umsetzungs-Kompetenz
in Social Marketing, Search Marketing, Strategie,
Media Planung & Buying, Mobile Marketing,
Customer Insights, Kreation & Technologie und
SeedFluence, das Product Placement 2.0 Programm.
ORGANISATOR: www.bergzucker.com
PARTNER:
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