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Half-Pipe Dreams: tales from the street
The brief
• “You have been commissioned by the Darlington TV to produce a Documentary to be aired on their Internet TV station. Your product document anything of interest or relevance with the North East, but it must be self financed through advertising. You must produce your show for a specified audience segment within the 16 to 25 age group.”
Client profile
• Northern Echo • Local target audience – they have a far more caring
relationship with their target audience than national newspapers
• An organisation under lots of financial pressure – newspapers sales decreased 5% each year
• The newspapers target audience are going to be much older –middle class as they have recently changed from broadsheet to tabloid
• They have very high production and editorial values.• The Northern Echo is owned by Newsquest
Target Audience Outline
• Gender: mostly male• Socioeconomic group: B – D• Age: 16 -25• Tribe: Young alts, skaters
Genre Research
• Mixed documentary style:
• fly-on-the-wall• observational• un-obtrusive• interviews• voxpops• realistic• fast-paced
Other skateboard documentaries have been this genre and have proved successful and appealing to this target audience.
Commercial and Audience viability
• Director • Producer• Camera personnel • Editors• Music productionOverall expenditure = £1170Total profit = £630
Audience Testing
• “a true, real representation of what it’s like from our point of view”
• “I can’t wait to see the finished product”
My Product
My documentary
This documentary will take a closer look at the skateboard sub-culture:
• Is skateboarding an art or a sport? – physically demanding but also creative, self-expressive
• Exploring the lifestyle and habits of skaters• Is the typical negative stereotype fair? – skaters are associated
with vandalism, drugs• It will also look at opinion, art, music and various other factors
that affect the skating scene in the North East• Why do skaters continue to put themselves in danger to
master new tricks?
Establishing shot – location non-diegetic music 5 seconds
Voxpops would they like skating to be more respected – public opinions short cutaways skateboarding
Montage cutaways – skateboarding (10 -15 shots) Loud musicOnscreen text introduction begins
Footage of skate trucks and stunts (3 seconds)
Introduce skateboarder short interviews
Cutaways Different locations - skate park's
Onscreen text – skating in northeast, art or sport? ...
Montage of skating footage – eg Hartlepool – cutaways of locations
Skateshops in northeast, interviews sponsors, how has skating survived? etc
Interview - skaters stereotyped - fair?
Cutaways – disruptive behaviour - police etc
Interview – presenting skateboarding as an artMontage
Interview – presenting skating as a sport- competitive etc
Voxpops –public opinions
My Product
• People think that because they hang around in gangs on the streets that they are causing trouble when really all they want to do is skate - skaters are creative people, ‘artists’ involved in their own sub-culture
My product
• Why do skateboarders put themselves in danger to master new stunts – adrenaline rush? Way of expressing themselves?
• Would they like skateboarding to be more recognised and respected as a ‘sport’ – professional? Or an art form?
• Do they compete – when? Where? What happens there? Can a career be made out of it?
• Serious injuries from skateboarding?
My Product
• Montages• Cutaways• Voxpops• Hand-held camera
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