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Based on inputs such as category, age, gender, city, type of hypermarket and shopper accompaniment profile, Store Trek analyzes: 1. Product discovery process 2. Purchase decision hierarchy 3. Impulse vs planned purchases 4. Number of grab-and-go shoppers 5. Time spent in aisle 6. Bill value 7. Trip mission 8. Trip frequency 9. Cross-category association 10. Video depicted shopper behaviour (based on user input)
Back page: Brand Equity, The Economic Times
Lead story: The Strategist, Business Standard
Study’s findings and interview on ET NOW
Piyush Pandey interviews the country’s top retailer, Kishore Biyani, on ET NOW
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