Shirlaws Presentation

2 May 2023

CXO Event

23 May 2016 | 2

2 May 2023 | 03

23 May 2016 | 4

23 May 2016 | 5

2 May 2023 | 06

Growingyour business

23 May 2016 | 7

The journey from Small Business to Conglomerate

23 May 2016 | 8

Business phases

23 May 2016 | 9

Sales, Channel, Product, Brand

23 May 2016 | 10

Phase detail

23 May 2016 | 11

Top down v Bottom up

2 May 2023 | 012

| Confidence to change

grow| Courage to invest

| Freedom to chooseexit

fund

23 May 2016 | 13

170m to 4bn

23 May 2016 | 14

Speed of growth

23 May 2016 | 15

Add 12 years on a cycle

23 May 2016 | 16

To grow a business = grow revenues + build infrastructure

23 May 2016 | 17

Business Systems

23 May 2016 | 18

Infrastructure= Management Systems

23 May 2016 | 19

V= P x M

2 May 2023 | 020

| Confidence to change

grow| Courage to invest

| Freedom to chooseexit

fund

23 May 2016 | 21

The journey from Small Business to Conglomerate

9 September 2015| 022

Red, Blue, Black

Functionality responsibilitiesCompany Name

Board

CEO

BUSINESS MANAGEMENTBUSINESS SUPPORT BUSINESS OPERATIONS

• Information Technology

• Administration• Secretarial• Accounting and

Finance• Premises Management• Human Resources• Legal• Compliance• Insurance

• Business Planning and Management

• Positioning• Distribution• Products Management• Pricing and Packaging• Client Management• Leverage• Culture

• Purchasing• Operations

Management• Training• Sales • Marketing• Product Design• Product Delivery• Client Services

9 September 2015| 024

Capability