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Sheena McFarlandCommunications Specialist at the University of Utah David Eccles School of Business
Tell Your Story• There is less time than ever for journalists• It’s a Copy and Paste world• Don’t forget the details
What to Include in a Release• Date• Time• Place• Contact Info
It’s All About the Timing• Look at the calendar• Know the weekend/holiday staff• Give enough warning
Building Relationships• Mutual respect• Pitch features, even when under attack• Be Responsive and Anticipate Needs• Tell journalists of errors
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