SEO Site Clinic, Web 2.0 Expo
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- 1. Panelist:
BryanBoe/ger,Co-FounderandVPofOpera;onsParallelPath
JonAron,SEOAccountExecu;veParallelPath Moderator:
JanineSoika,ChannelMarketLeaderVerio SEOSiteClinic:
DoyourWebsitesTestPosi7ve forSEO?
- 2. AboutVerio
Premierwebhos;ng,applica;onhos;ngandSaaSapplica;ons vendor
Financiallystable PartofNTTCommunica;ons(worldslargest
telecommunica;onscompany) OwnsthedatacentersandIPnetwork
Award-winningservices Highestperformanceavailable
24X7technicalandcustomersupport
IndustryleadingServiceLevelAgreements 100%focusedonchannel
- 3. viaVerioPartnerProgram Via1PartnerModel
15%recurringcommissiononallcustomersales
Youdonothavetoprovidemonthlybilling,technicalor
customersupport(Veriohandles) Via3PartnerModel
Allowspartnerstopurchaseourservicesatwholesaleprices
(nearlyhalfretailpricing) Resellservicesforaprottoend-customers
Youprovidemonthlybilling,technicalandcustomersupportto endcustomers
Contactusatwww.viaverio.comor888-224-9346
- 4. Web2.0-2010 SEOSiteClinic
- 5. SEOSiteClinic Web2.0-NYC BryanBoe/ger
+FoundingPartner/VPOpera;ons JonAron +SEOAccountExecu;ve
- 6. ParallelPath Analy;cally-drivenonlinemarke;ngspecialists,
established2005 16employees,avg.SEMexperience5-10yearseach
Consistentlydeliver200%-300%higherconversion
ratesthanindustryaverage LocatedinBoulder,CO
- 7. ParallelPathServices SearchEngineOp;miza;on Pay-Per-Click
LandingPageDevelopment AliateManagement Analy;csConsul;ng
Retarge;ng/Remarke;ng MediaBuying LocalLis;ng&LocalSEO
SocialMediaConsul;ng MobileMarke;ng
- 8. BusinesstoBusiness ParallelPathClients
BusinesstoConsumer
- 9. Agenda TopTakeawaysOverview ExampleSiteReview
AudienceSiteReview Q&A SEOSiteClinic Web2.0-NYC
- 10. WhySEO? SEOSiteClinic Web2.0-NYC
Dependinguponthever;cal70-90%ofusersclickonOrganicrst PPC;30%
SEO;70% **comscorereports92%organicvs8%Paid
- 11. !GiveKeywordstheRespecttheyDeserve SEOSiteClinic Web2.0-NYC
SuccessfulSEOBeginswithaSoundStrategy SEOisWebDesign/Development
LeverageToolsLikeTrends/Insights
- 12. InternalAssessment+MarketAssessment+Compe;;veAssessment
SEOSiteClinic Web2.0-NYC =KEYWORDS WhatsWorking?
Analy;cs/WebmasterTools/CRM Brochures&DataSheets
SMEs&Engineers FocusGroups&Surveys
MinePPCSearchQueryReports UnderstandBuyingPhrases AnalyzeYourMarket
ResearchTrends IndustryWebsites,Publica;ons,&Directories
WhereDoesYourTargetMarket GoOnline? GrowingorRetrac;ng?
KnowYourCompe;;on Compe;torKeywords ComparisonTools In;tleCompe;;on
ExternalLinkAudit RankingReports
- 13. SEOSiteClinic Web2.0-NYC WinwithVideoSEO
VideoSEOisMuchLessCompe;;veEasiertoRank!
DistributeEverywhereYouCan-YouTube,SocialMediaSites&VideoSharingSites
CreateStandAlonePageforEachVideo UseTermVideoinYourOp;miza;on
Op;mizeVideoFile&MetaDataProper;es
UseVideoSitemaps(RSS&MRSS)toHelpEnginesFind/Index
OeraTextualTranscriptofVideoContent KeepFilesinOneVideoDirectory
YouTubeis3rdMostTrackedSite
- 14. SEOSiteClinic Web2.0-NYC Sculp;ng,notjustforAr;sts
PayAven;ontoPageRankDistribu;on
InternalLinkingIndicatorofPageImportance
IntegrateKeywordsintoLinkText
- 15. TreadLightly.CodeMavers. SEOSiteClinic Web2.0-NYC
LessIsMore Code-to-ContentRa;o PageWeight/FileSize
EmbeddedCSS,JS,Tables ParallelizePageResources
Minify&CompressFiles/Images
- 16. SampleSiteReview SEOSiteClinic Web2.0-NYC
- 17. SiteReview-Ye;cycles.com SEOSiteClinic Web2.0-NYC
- 18. Ye;cycles.com-Keywords SEOSiteClinic Web2.0-NYC
HomePageTitleTag:
- 19. Ye;cycles.comGoogleCache SEOSiteClinic Web2.0-NYC
- 20. Ye;cycles.comLinks SEOSiteClinic Web2.0-NYC
- 21. Ye;cycles.comLinks SEOSiteClinic Web2.0-NYC Posi7on Site
Links DomainAge 1 Trekbikes.com 169K 15Years 2 Fisherbikes.com 49K
15Years 3 Mongoose.com 37K 13Years N/A Ye;cycles.com 31K
15Years
- 22. Ye;cycles.comConclusion SEOSiteClinic Web2.0-NYC
AllFlashSitew/NoContent IgnoredBasicSEOTitle/Meta
CompeteVeryWellinIBLsandDomainAge
MissingGreatOpportunitytoGrowTrac
- 23. DrumRoll.. SEOSiteClinic Web2.0-NYC
- 24. SiteReviewCDW.com SEOSiteClinic Web2.0-NYC
- 25. CDW.com-Keywords SEOSiteClinic Web2.0-NYC HomePageTitleTag:
Rank Compe;;on Keyword Rank PagesIndexed in7tleComp. ITServices
Notintop100 1,340,000,000 245,000 ITProducts Notintop100
1,540,000,000 18,400
- 26. CDW.comInforma;onArchitecture SEOSiteClinic Web2.0-NYC
- 27. CDW.comPageSpeed/Crawlability SEOSiteClinic Web2.0-NYC
LotsofExcessCode EmbeddedScrip;ng Tables PageWeight:500kB
Code-to-ContentRa;oIsPoor CrawlabilityisPoor
HeavyCode&LargeFileSizeHindersCrawling
- 28. CDW.comURLs SEOSiteClinic Web2.0-NYC FirstLevel SecondLevel
ThirdLevel
- 29. CDW.comContent>DuplicateContent SEOSiteClinic
Web2.0-NYC
- 30. CDW.comContent>KeywordDensity SEOSiteClinic Web2.0-NYC
ITServicesITProducts
- 31. CDW.comContent>HeadingTags SEOSiteClinic Web2.0-NYC =17
=6 =0 =0
- 32. CDW.comIP SEOSiteClinic Web2.0-NYC 73Domains sharingthesame
IPAddress
- 33. CDW.comLinks SEOSiteClinic Web2.0-NYC
193,589externallinksto thispage 377linksonthispage
- 34. TheVerdict.. SEOSiteClinic Web2.0-NYC
- 35. ContactInforma;on BryanBoe/ger +FoundingPartner/VPOpera;ons
bryan@parallelpath.com JonAron +SEOAccountExecu;ve
jon@parallelpath.com
- 36. QUESTIONS? InterestedinbecomingaviaVerioPartner?
Visitourbooth(#136)orwww.viaverio.com.