SEO Basics - The What and Why of SEO
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Ever wonder what SEO is and why it is important? Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person. Don't worry, there are lots of pictures...
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- 1. SEO Timeline
- 2. What and why of SEO
- 3.
- We wont teach you everything about SEO ,
- 4. What is SEO? Your Website Here
- 5. SEO is visibility for your website through disciplined
business practices SEO isnt magic or voodoo
- 6. Customers are searching, Why SEO? SEO directs them
- 7. Time is the only cost Active buyers Conversion tracking
Nimble Targeted Pull advertising On 24/7 Indefinite shelf life SEO
Benefits
- 8. 3 Keys of SEO
- 9.
- 10. Can see your website?
- 11.
- 12. If you publish, they will come
- 13.
- 14. Links connect one website to another
- 15. How Search Engines read Most keyword-rich content Least
important content
- 16. You see Search Engines read keywords sees
- 17. What is a Keyword?
- 18. What is your PageRank? to How Google grades your web pages
Page not website Rank not score Higher Rank beats quantity
- 19. What is SEM? Paying to be here
- 20. Where do people click? SEM 20% SEM 10% SEO 70%
- 21. How do I get there?
Thought Leadership Display expertise Solve buyer problems Generate
yourself Targeted Best Material Keywords Content for links Wide
spread Generic Outsource Quantity for links Syndicate Keywords
- 22. Where do I publish?
- 23. Turn content into Links The lifeblood of SEO Links vouch
for your website Quality over quantity Increase Pagerank Drives
traffic
- 24. Keyword-rich anchor text
- Would you like to buy a boat? Click Here
Correct: Would you like to buy a boat ?
- 25. User Experience Purpose Natural flow Lead your buyers
Organized internal structure Is your website easy to read, navigate
and use?
- 26. Website Analytics Window into your website Track user
activity Increase conversions Keyword data
- 27. Now you know SEO basics
- 28. Learn SEO practices
- 29. SEO Timeline Services Education - SEO/SEM - Social Media -
User experience Deliverables - Website Reviews - SEO Timelines -
Diagnostic Reports Consulting - Online Marketing Setup - Ongoing
Support
- 30. Thank You [email_address] [email_address]
www.seotimeline.com