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One hour session providing a framework for social media marketing. The presentation focuses on two pillars: strategy and execution, and the components of each.
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1www.KonsultPartners.com/presentations
Grow Your Business with Social Media Marketing
Håkan Söderbomhttp://konsultpartners.com
http://backwardwebsites.com
Seminar 6/22/2011
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After this workshop, you will…
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Håkan Söderbom
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What is Social Media?
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What is Social Media?
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What is Social Media?ͼ “Online Media-based Conversations”oMedia (text, video, audio, images, multimedia) that has an active
part (created, shared, discussed, reviewed, scored, bookmarked, modified)
in a conversation (listening, commenting, engaging) between
people through social channels (Facebook, YouTube, Twitter, blog, Digg, StumbleUpon, Technorati)
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Why…
…would someone want to have a conversation with
you?
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“Content is King”
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Original thought…
…is rare!
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In the World of…
12www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
13www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
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Strategy + Execution
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
Make it facts based!
AUDIENCE
CONTENT
CONVERSATION
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DELIVERY
Strategy
HELPFUL ENGAGING TRUSTED
Audience Content Conversation
CREATION
SCHEDULE
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ExecutionListen & Respond Engage & Activate Measure
CONVERSIONSENTIMENTBRING THEM “HOME”
SET ALERTSGO WHERE THEY GOPARTICIPATE
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• Facts (info graphics)• Fun• Visual• Easy to share
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Practical Recommendationsͼ Own your online presenceͼ Use multiple tools to engage where the
audience is, and lead them homeͼ Produce valuable content, not just volume
contentͼ Start with content that helps your businessͼ Start now – social takes time!
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Thank You!http://konsultpartners.com
http://backwardwebsites.comhttp://hakansoderbom.com
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Types of Social MediaSocial Networks MySpace, LinkedIn, Facebook
Communities, forums, QA and discussion boards
Meetup, Biznik, Yahoo! Groups, Ning, BuddyPress, Google Groups, Quora
Review and opinion sites
Amazon.com, Epinions.com, Bazaarvoice
Blogging Posterious, Wordpress, Blogger
Microblogging Twitter, Yammer, Chatter
Bookmarking Digg, Delicious, Stumbleupon
Media SharingPhoto: Flickr, Photobucket, PicasaVideo: YouTube, VimeoOther: Slideshare
Social Games FarmVille, World of Warcraft
Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc
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New Marketing Buzzwords
ͼ Search Engine Optimizationͼ Social Media Optimizationͼ Reputation Management
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Search Engine Optimization
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KeywordsBack LinksTagsSitemaps…
A “science”
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Social Media Optimization
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• Social tools enabled
• Promotional activities
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Reputation Management
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