Selecting and managing multiple new media platforms

Selecting and managing multiple new media platformsAmericas ELT New MediaIGEP 2010

Topics

• A framework for pairing media to educational interactions

• Efficiently developing courses that place new media into multiple interaction contexts

Media Consumption

In class Media consumption* Sleep

Media

iPhone Interactive Whiteboard

Physical HandheldTouch, GPS and accelerometer inputInstant on

Integrates PC Large, stationary Touch surface Pen-style input

Social PersonalPortableQuick to access

Focal surface for in-person groupsBlends electronic and human content

Educational contexts

• Student-teacher ratio• Person-technology ratio• Lesson purpose

Educational ContextsStudent : Teacher

Person : Device

Lesson purpose

Classroom *:1 *:1 Presentation, reinforcement, practice

Media Lab *:1 Many 1:1, co-located

Practice, assessment

Personal study 1:0 1:1 Practice, reference

Group study, in-person

*:0 *:1..* Practice, reinforcement

Group online *:* Many 1:1 Presentation, practice, assessment

Point of need 1:0 1:1 Reference

Educational Context-Media pairings Example

Classroom Interactive whiteboard, projector, tablet PCs, slates, print

Media Lab Desktop PCs, audio recordings

Personal study, dedicated

Desktop, notebook, print, tablet

Personal study, casual Mobile phone, tablet

Group study, in-person Paper and pencil to notebook PCs

Group online Social network spaces (Facebook, Ning…)

Point of need Mobile, internet access

Managing the platforms

• Content• Development• Marketing

Content

• Commission at course level• Target educational contexts across lifecycle• Externalize data

Development

• Platform/product line focus• Pre-production planning• Short phases ending in real product• Partnerships

Marketing

• New channels• New thought leaders• New expectations

Thank you

Roderick Gammonrgammon@cambridge.org212/337-5024 (New York City)http://cambridge.org/us/esl