View
4.250
Download
0
Category
Tags:
Preview:
DESCRIPTION
This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Buying Websites Matt Mickiewicz, Co-Founder, 99designs (Twitter @sitepointmatt)
Citation preview
The BIG OpportunityIn Buying Websites
By Matt Mickiewicz
The BIG Opportunity In Buying Websites
Why Websites? Where to Buy Websites Evaluating Websites for Sale Case Studies Further Resources
Why Websites?
Revenue Yield
Capital Growth
Traffic Generation
Search Engine Optimization
Why Websites?
Revenue Yield An Existing Business Range of Monetization Models Attractive Multiples: <2x net revenue Outperforms Domains
Why Websites?
Capital Growth Sellers miss opportunity to take website to the
next level Buyers often fix basic SEO, monetization,
marketing and margins Organic growth boosts value
Why Websites?
Traffic Generation Buying website = buying audience $2K on Google can = 10,000 clicks @ 20c $2K on Website can = 10,000 uniques
Why Websites?
Search Engine Optimization Purchase organic keyword rank Build one-way links to your main property Do 301-redirects to monetize traffic Get reusable keyword rich content
Why Websites?
Why Aren’t More People Buying Websites Awareness: Many people don’t know you can Due Diligence: Reducing investment risk Knowledge: Basic understanding technology &
business models
The BIG Opportunity In Buying Websites
Why Websites? Where to Buy Websites Evaluating Websites for Sale Case Studies Further Resources
Where to Buy Websites?
Go to Websites Owners
Go to Website Brokers
Go to Website Marketplaces
Where to Buy Websites?
Go to Websites Owners Look at DMOZ.org in categories to find sites that
are not being updated Search for sites with old copyright footer that
match your keyword Contact owners via site or whois - can be labor
intensive
Where to Buy Websites?
Go to Website Brokers Professionals who manually connect buyers and
sellers Typically six-figure properties Examples - QuietLightBrokerage.com,
WeSellYourSite.com, WebsiteProperties.com
Where to Buy Websites?
Go to Marketplaces Dedicated Marketplaces - Flippa.com,
WebsiteBroker.com General Marketplaces - eBay.com, BizBuySell.com,
BusinessesForSale.com, BizQuest.com Webmaster Forums – DNForum.com, Wjunction.com,
forums.DigitalPoint.com
The BIG Opportunity In Buying Websites
Why Websites? Where to Buy Websites Evaluating Websites for Sale Case Studies Further Resources
Evaluating Websites for Sale
Third Party Tools
Website Due Diligence
Seller Due Diligence
Evaluating Websites for Sale
Third Party Tools Whois SEOMoz SEM Rush Majestic SEO
Copyscape Wayback machine Google (PR/Search) Alexa
Case Study: Due Diligence on Backlinks
Evaluating Websites for Sale
Website Due Diligence Verified Google Analytics Check robots.txt file Walk through site’s revenue systems Understand revenue/traffic drivers and costs –
especially on potential revenue claims
Case Study: Due Diligence on Analytics
Evaluating Websites for Sale
Seller Due Diligence Chat on Skype Get Proof of Identity Google Seller’s Real Name Check Seller Feedback Know why they are selling
The BIG Opportunity In Buying Websites
Why Websites? Where to Buy Websites Evaluating Websites for Sale Case Studies Further Resources
Case Studies
PDFking.com
CityOfMafia.com
HealtyNews.com
archiCentral.com
PDFking.com PDF document library 1.2 million page views, 600K uniques, $1,500 monthly revenue Sold for $11,000 – 2c per monthly unique
CityofMafia.com Multi-User Online Role Play Game 2 million page views from 7,000 subscribed players Sold for $16,000 – less than 4 month’s profit
HealtyNews.com Health/Lifestyle Website 145,000 page views from 129,000 uniques Sold for $2,000 – less than 2 cents per unique
4GTuner.com Mitsubishi Motoring Enthusiast Community 160,000 page views from 20,000 unique users Sold for $3,400 – 16 cents per unique
archiCentral.com Popular Architecture Blog 200,000 page views from 100,000 unique users Sold for $15,000 – PageRank 5 with over 200 quality backlinks
The BIG Opportunity In Buying Websites
Why Websites? Where to Buy Websites Evaluating Websites for Sale Case Studies Further Resources
Further Resources
Register with Flippa and Download Flippa Pro Buyers Guide (first 50 using code ‘AffiliateSum’ get $10 in credits)
Check out the Flippa Keyword Toolflippa.com/high-ranking-websites/
Subscribe to A-List Premium Website Newsletter if you’re interested in websites over $10,000flippa.com/a-list
Contact Me: matt@flippa.com/@sitepointmatt
Recommended