Secrets Exposed

Want to know the secrets?

of big corporation’s of big corporation’s strategies in strategies in

SOCIAL MEDIA?SOCIAL MEDIA?

Secrets exposedSecrets exposed

Enterprise Social 2.0: Rip or Enterprise Social 2.0: Rip or ROI?ROI?

We bring together decision makersWe bring together decision makersfrom top Fortune companiesfrom top Fortune companies

VP Entertainment, Communications and E-Commerce

Enhancing corporate performance through integrating social media into business strategies

Eva Buschkrei

Generating business momentum, visibility and market growth

through social media engagement

Ellen Petry LeanseHead of Enterprise Marketing

Communications (U.S.)

It's all about people! Maximising exposure and revenue

using social media

Head of New Media MarketingAdam Wallace

Examining the success and pitfalls of implementing social media programmes

in a large banking organisation

Innovation LeaderMatteo Rizzi

Overcoming the bottlenecks of implementing social media:What are the essential steps?

Creative Director, Communication Design & Director of Planning & Strategy

Marco RoncaglioHugo Raaijkmakers

Brainstorming workshop: Using social media to achieve

successful departmental goals.

Carolyn Rhinebarger

Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)

Social e-tailing: developing an integrated e-commerce approach

following each brands DNA

Georges – Edouard Dias Senior Vice President, E-business

Dealing with high expectations and serious resistance of implementing

social media programmes in Airbus

Stefan Kruijer Head of Employee Portal

Building a sound business case for social media programmes:

assessing the pros and cons

Kees Mulder Vice President Consumer Digital Group & Graphics Communication Group EAMER

Integrating viral marketing and social media into the traditional marketing mix

Digital Marketing DirectorPatrick Eikelenboom

Re-engineering marketing: changing the mindsets of traditional marketing

to embrace Web 2.0

Arto Joensuu Director Search & Social

Engaging your organisation to use social media to maximise internal and external performance

Sean MacNiven Head of Web Services

Social media and ROI: why use-cases are more compelling

than excel sheets?

Michael Heiss

Vice President of Knowledge, Innovation and Technology

Fostering community value creation: ensuring effective engagement with users

online and offline

Tormod Askildsen

Senior Director for Community Development

Interactive panel discussion: Damage control in social media: discussing

effective strategies for turning negative into positive

Gennifer Gehrt Mike Moran Robbert de Haan

Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR

Chief Strategist and Author on Social Media Marketing - CONVERSEON

Marketing Director Paypal BeneluxEBAY

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