View
513
Download
1
Category
Tags:
Preview:
DESCRIPTION
Speaker: Bonnie L. Kuehl Science doesn't make sense to most people; it's like a foreign language they can't understand, let alone speak. Scientific Insights works with companies and organizations to translate science into a language they understand. Bonnie will tell us her story and how she and her fellow scientists work with companies to communicate science in a clear and practical manner. For more information and the webcast: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/Science-and-business-do-mix-20080130.html
Citation preview
CIBC Presents Entrepreneurship 101
TELLING A GREAT STORYSCIENTIFICALLY
April 17, 2007
WHERE HAVE I COME FROM -ACADEMICALLY SPEAKING!
• Honours BSc Guelph
• Accelerated PhD (4.5 years)– Department of Medical Biophysics U of T– Drug metabolism
• Post-Doctoral Fellowship (3 years)– p53 with David Lane, University of Dundee, Scotland
• Post-Doctoral Fellowship (2 years)– Telomerase with Silvia Bacchetti, McMaster University
DECISION POINTS• BSc to where?
– Enjoyed the lab, natural leader(poor follower)
– Encouraged to do PhD– Accepted at OCI
PhD to where?– Enjoyed the lab– Managed the lab– President of Student Executive– Held NCI studentships– Become a PI - future likely Pharma
ACADEMIA IN CANADA IS NOT FOR ME
WHERE TO NEXT?
DECISION POINTS
BIOTECHNOLOGY in 2000
• Industry booming
• Young and dynamic –fun
• Excellent growth opportunities
• Good money, stock options, bonuses
• Like academia – but with lots of $$$
• No grant applications
MDS Proteomics
Scientist
↓
Manager Molecular Biology
↓Liaison to CSO/ IP Licensing/
Bioinformatics/Scientist Special Projects
DECISION POINTS• Industry busting
• Everyone’s position uncertain- mood dark – money tight
WHERE TO NEXT?
• Biotech? Pharma? Service Industry?
• Bench Scientist? Clinical? Regulatory? Communications?
acne
eczema
skin barrier
cleansers
skin infections
skin infestations
moisturizers
ingredients matter
BONNIE KUEHL – SCIENTIST/CONSULTANT
Research to address biological questions
Write white papers
Write scientific articles
Assist with writing consumer information
Assist with writing physician information
BONNIE KUEHL – SCIENTIST/CONSULTANT• Network
• Ask questions of industry people– MBA?– Biotech?– Pharma?
• Business Course
Lack of affiliation → lack of credibility
BONNIE KUEHL – SCIENTIST/CONSULTANTSKILLS
– PhD– Excellent communicator– Outgoing– Like to NETWORK– Stubborn – don’t give up– Understanding of business
development– Understanding of IP– Understanding of management mindset– Understanding of marketing
Scientific Insights Consulting Group• Scientific Consultant to Service
Industry and Pharma– August 2002
UPSIDE• Mine• I’m the boss• Follow personal objectives/goals• Business skills – growth
opportunity• Experience• Choices
Scientific Insights Consulting Group
• DOWNSIDE• Age• Scientific experience (only 10 years post-BSc)• No longer a scientist• Business experience (minimal)• Limited connections outside of Biotech• Lack of Focus – Jack of all Trades• Every project a learning experience• No $ safety net
TELL ME A STORY!
ALL COMMUNICATION CAN BE
BROKEN DOWN TO THE SIMPLE
ACT OF TELLING A STORY
THE STORY
• BEGINNING → what I am going to tell you
• MIDDLE → now I am telling you
• END → what I told you and/or why it is importantthat you know
What happens next?
SO WHAT?
What is in it for me?
WHAT DOESSCIENTIFIC INSIGHTS®
DO?
Transdermal Drug DeliveryStratum Corneum/Skin Barrier
• fluid interaction: corneocytes, lipids and naturalmoisturizing factors.
• corneocytes cluster togetherin groups of 2-10 cells
• lipids fill the spaces between the cells forming lamellarbilayers
• Three routes: transcellular, lipid partitioning, transappendageal
WHAT WE CAN’T SHOW YOU!• White papers
• Industry reports
• FDA submissions
• Clinical reports
• Training material for sales and marketing groups
• Professional slide kits
• Newsletters
• Advisory Board Reports
• And more…….
WHAT DOES SCIENTIFIC INSIGHTS® DO?
COMMUNICATES
TEACHES
EDUCATES
BRIDGES
DIRECTS/GUIDES
CONNECTS
DISOREINTING DILEMMA
WHICH OF THE FOLLOWING ISBEST AT REMOVING BACTERIA?
Prevention for traveller’s illnesses should includeavoidance of all of the following except (chooseone):a)Iceb)Salad barsc)Local beerd)Seafoode)Wading in ocean or lake
c) beer is considered safe since the brewingprocess should kill most micro-organisms
WHAT HAVE I/ WE LEARNEDABOUT BUSINESS?
Believe it or NOT
• IT is all about NETWORKINGWho you knowWho you knowWho you know knows
Life/Work/Business is all aboutMARKETING yourself and your skills
STARTING UP!• Branding
– Name– Logo
• Office– Telephone/fax/ e-mail– Paper/ files
• Marketing materials– Website– Business cards– Pamphlets
• Visibility– Networking– Word of mouth– Referrals– Cold calls
MENTORS - EXPERIENCED VOICES• Identify your weaknesses
• Ask questions
• Every encounter is a learning opportunity
• Ask questions
• Admit you don’t have a clue
• Be open to trying and learning different things
• Learn to ask for help
• Ask questions
LEARN TO STRECH YOURSELF
Scientific Insights® Consulting Group Inc.• Lawyer• Bookkeeper• Accountant• Administration• Graphic Design• Marketing• Web support• Bank – investment• Insurance• Cleaning• Advisors
Scientific Insights®
WE OWN IT!!!
YOU CAN’T DO IT ALONE -TEAMWORK
GREATEST CHALLENGES
• What to charge?• Asking for the project –closing the sale• Invoicing and collecting money• Prioritizing jobs• Getting the work done – wearing too many hats• Juggling projects• CHOICES
– Family– Clients– Networking– Volunteering
GROWTH
• More brains – more projects
• More hands on deck
• Good turnaround
• Greater diversity– Team– Projects
• Larger client base
KNOW THE PURPOSE/OBJECTIVEOF THE COMMUNICATION
TELL A GREAT STORYDON’T FORGET THE SO WHAT!
EVERY ENCOUNTER IS ABUSINESS OPPORTUNITY
PLACES TO BE SEEN
• Check out:• ontbi.org• marsdd.com• yorkbiotech.ca• ghbn.org
Recommended