Schoolhouse marketing 2014pittsburgh

Presented By:

Dan PurcellPresident, Websites for Quilters

Booth #1712

Online Marketing 2014:Online Marketing 2014:Trends and TechniquesTrends and Techniques

● Every year we do a survey quilters that shop online to find out their online shopping habits.

● When I did the survey for the first time four years ago, only 51% of those surveyed said they prefer to shop online. Today that figure is close to 59%.

● Fact: more quilters are shopping online than any other time before. The trend is steadily growing.

● As with any era where there is a lot of change, there is a lot of opportunity. Let's discuss some of these amazing opportunities today.

● My hope is that you'll gain a tip or two that will assist you in your online marketing efforts.

Aspects to MarketingAspects to Marketing

The Case for Search EnginesThe Case for Search Engines

● 62% Surveyed found favorite online quilt stores through search engines

● Google most used search engine● Search Engine Optimization strategy?● Free Audit in Booth #1712. Print and take

home.

Find My FabricFind My Fabric

Quilter's Daily SpecialQuilter's Daily Special

Remarketing WorksRemarketing Works

● Target ads to people that have visited your website before

● 6x more effective● Google: Remarketing● Facebook: Custom Audiences

Online VideoOnline Video

Online Video TipsOnline Video Tips

● Great for tutorials, to inform● Keep movies short (about 2 minutes)● Use DSLR, Smartphones● Movie Edition Tools: iMovie (Mac), Movie

Maker (Windows)● Upload to YouTube (free, easily searched)

Be Mobile FriendlyBe Mobile Friendly

Optimize site for small screens as well as large screens (responsive)

● People “Multi-screen.” Deliver a consistent message.

Consistent Newsletters & Blog Consistent Newsletters & Blog PostsPosts

● Key is to be consistent● Give readers something to look forward to● Blogs value accumulate over time● List your blog on Quilterblogs.com● Find a “ghost writer” for about $20 / hour

Quilters Respond Best To...Quilters Respond Best To...

GROWGROW

Loyalty RewardsLoyalty Rewards

Cross Sell, Up SellCross Sell, Up Sell

Cross Sell, Up SellCross Sell, Up Sell

● Show related products● Show common combinations of products● Automatically build product relationships

based on sales data

Cross Sell, Up SellCross Sell, Up Sell

Social Media MarketingSocial Media Marketing

Social Media MarketingSocial Media Marketing

If We Had More Time...If We Had More Time...

● Hashtags● Instagram● Interpreting your Analytics (web stats)● Google Shopping● Amazon Feeds● ...and much more

Please Visit Booth #1712Please Visit Booth #1712

● FREE Search Engine Optimization Audit● FREE consultations● Product Demonstrations● Quilt Market Specials

THANK YOU!THANK YOU!

Enjoy The Show!

See you at Booth #1712

Download these slides at:WebsitesForQuilters.com/schoolhouse

Email me at:dan@websitesforquilters.com