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Rachel Twinn
Senior Press Officer
We are…
LONDONRuth Francis (Head of
Press Rachel Twinn (Senior
Press OfficerRebecca Walton
(Press Officer)Lisa Richards (Press
officer)
NEW YORKNeda Afsarmanesh
(Press Officer)
How do we do this?
1. Promote research from Nature and other NPG journals via:
• Press releases
• Press conferences – phone or in person
• Ensuring visibility on NPG websites
2. Press releasing news exclusives and specials
3. Communicating with researchers, press officers,
journalists
4. Thinking ahead about possible angles on a paper –
particularly where controversial or potential for hype
5. Working with researchers to improve their
communication of research
Press release schedule
JOURNAL PRESS RELEASE SENT EMBARGO
Nature Thursday PM Wednesday 1800
Research journals Tuesday PM Sunday 1800
Nature Communications Thursday AM Tuesday 1600
Scientific Reports Monday AM Thursday 1400
Society titles Ad hoc Set by journal
Production schedules
From accept stage:• Nature: Print – 6 - 8 weeks
AOP – 4 – 6 weeks
Fast Track – 1 - 2 weeks
• Nature research journals: Journal dependent
• Nature Communications: (Online only) 4 weeks
• Scientific Reports: (Online only) 1-4 weeks
How do we work with you?
For Nature – contact all press officers and funders at the accept stage
For all Nature branded journals – contact all press officers and funders as soon as a date is confirmed for publication
Scientific Reports and Academic titles - contact all press officers and funders as soon as a date is confirmed for the publication of papers being press released
The Nature Press Site
Press releasesPapersSupplementary InformationNews and ViewsImagesVideoAudio files Institution/Funder press releases
Multimedia
The Nature Podcast – weekly audioshow includes interviews with Nature authors, news features, the Podium, sounds of science and more. Since September 2005 www.nature.com/nature/podcast
Online video streams – videos supporting primary research, includes animations, interviews, demonstrations of research. Since December 2005www.nature.com/nature/videoarchive http://www.youtube.com/user/NatureVideoChannel
Things you can do
Speak to academics – encourage them to speak to you
Identify academics who cover press worthy topics
Track time frames of papersPrepare earlyTap into other sources, e.g. librariansContact Nature
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