Sales opportunities

I AM PLAYR /

● The first social game that gives you the chance to live the life of a professional footballer

● Broadcast-quality, point-of-view video & Advanced 3D gameplay

● Players must make the choices that real footballers have to make

TRAILER /

http://vimeo.com/31778976

THE STATS SO FAR /

2.5 milliongoals scored

3 millionmatches played

THE STATS SO FAR /

3.5 millionplays of crossbar

challenge

+750kRed Bull cans

purchased

16mvideos watchedNike boots purchased

+250k

THE STATS SO FAR / In-Game Advertising Research

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Strongly disagree

Disagree

Neither agree or disagree

Agree

Strongly agree

Advertising makes the game more authentic

The products

advertised in the

game are cool

Advertising improves

the experience

Advertising is relevant

to me

I would be happy to see more

advertising

I am planning to

buy a product I have seen advertised

THE FUTURE OF IN-GAME ADVERTISING/

http://vimeo.com/31779006

/ River Park FC Shirt Sponsorship

● Logo on River Park FC kit

● Pitch side hoardings in the

stadium

● Branded mini game

● Up to 70 specially created

film clips

The Season 2 shirt sponsorship

is the most visible piece of

branding in the game

/ In-game Media Sponsorship

/ Bespoke Integrations

Match programmes seen at key points during the season;

● Introduce characters● Drive storylines

Advertising placements for advertisers

/ Pitch Side Hoardings

/ Interactive Engagement

● Interactive Profile Picture tool

● Personalise users’ image and enable

this to be shared via Facebook

● Encourage brand affinity

● Virally extends reach of shirt

sponsorship

/ Activate webcam & start sharing

/ Customised Video

● Brand-led storyline

● The back story to the new shirt

sponsorship deal - River Park runs into

financial difficulties

● New shirt sponsor is the saviour of the

club

● Stadium is renamed and filmed content

announces the rebranded stadium

● All characters will refer to the stadium

under it’s new name

/ Narrative Integration & Stadium Naming Rights

/ Extend into the real world...

● Real fans wearing real kits ● On-pack / Point of Sale

Promotions

£13 xvalue of PR coverage per £1 spent on shirt

sponsorship

2.25m

views of pitch-sideadvertisinghoardings

6.2mvideos watched

containing Ginstersbranding

● Ginsters were the first shirt

sponsor within the game and

benefited from a strong publicity

campaign when the game was in

beta

CASE STUDY / Ginsters

Thanks for your time!

Mark Wilson

We R Interactive

markw@werinteractive.com