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Reputation Management and Local SEO
March 2017
www.MySEOmadesimple.com
What We’ll Cover
• Table Setting• Local Optimization Basics• Google Results• Data Aggregators• Reputation Management• Asset Development• Wrap Up
www.MySEOmadesimple.com
www.MySEOmadesimple.com
Search Query
Organic Results
Paid Results
Understand Google Search Results
www.MySEOmadesimple.com
Branded Search Results
www.MySEOmadesimple.com
www.MySEOmadesimple.com
Local Optimization Basics
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What Appears on the Web
• What you create• What you pay to have created• What someone else creates
– With your consent– Without your consent
www.MySEOmadesimple.com
www.MySEOmadesimple.com
Paid Media
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Search Query
Paid Results
Understand Google Search Results
www.MySEOmadesimple.com
Paid Advertising
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Pay-Per-Click – Get Started
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Earned Media
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Earned Media• Content
– Unique and engaging– Frequent
• Brand Mentions• Shares
– Has direct impact on organic rankings/engagement
• Reposts• Reviews
– Growing in importance– Essential for all business types– Rich Snippets (schema)
www.MySEOmadesimple.com
www.MySEOmadesimple.com
Social Engagement• Natural sharing
– Quality content– Targeted content– Content that only you can provide
• Start with an Editorial Calendar– Key months/days related to your industry– Monthly topics
• Pay for advertising– Facebook– Twitter sponsored post
• Use data and insights to informyour strategy
www.MySEOmadesimple.com
Owned Media
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Owned Media• Website
– Primary online asset– To inform and convert
• Mobile Optimized– Growing percentage of searches
• Blog– Your opportunity to shape your
message, grow your site, etc.• Social Media channels
– You control the content, frequency, and dialog
www.MySEOmadesimple.com
Branded Search Results
www.MySEOmadesimple.com
Local Optimization
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You Have to Get These Right
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Before You Get These Right
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Local Optimization(on page)
• Optimize around local keywords• Optimize existing pages for local• Localize your content• List it using a Data Aggregator• Remember mobile users!!!• Get social to enhance listings• Monitor reviews
www.MySEOmadesimple.com
Local Optimization(off page)
www.MySEOmadesimple.com
Local Optimization(off page)
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Fixing Errors• NAP consistency• Build out resources and expanded information• Re-submit content monthly to all mobile directories• Optimize digital assets• Update content when business changes• Add new directories when they come on board• Monitor and respond to reviews
LizardLocal.com/scan
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www.MySEOmadesimple.com
Add Local Pages to Your Site
www.MySEOmadesimple.com
www.MySEOmadesimple.com
#1 in Organic Results
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Your Reputation
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www.MySEOmadesimple.com
www.MySEOmadesimple.com
www.MySEOmadesimple.com
www.MySEOmadesimple.com
Take a Look
• What’s listed on page one of Google?• What do you own?• What is earned• What is paid?• Develop a strategy• Take a short-term and long term view?
www.MySEOmadesimple.com
Tips for Making the Fix• Develop extensive social media profiles
– Linkedin, Facebook, Twitter, Google+• Use a paid ad to control first search result• Build your own website
– GoDaddy, Wix, Wordpress, Square• Model others in your niche
– Zocdoc, Healthgrades, etc.• Publish (article, blogs, interviews, etc.)
Michael Fleischner, March 2017
Thank You!Want to get in touch?
mfleischner@gmail.com
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