Rubb Building Systems - Email Marketing

Rubb Buildings and Email MarketingRubb Buildings and Email Marketing

Jim ChadbourneVice President, Sales and Marketing

Rubb, Inc.

AgendaAgenda

Brief Intro To Rubb, IncProducts Manufactured in SanfordRubb’s Email MarketingQuestions and AnswersClose

Who Is Rubb?Who Is Rubb?

Rubb, Inc. designs, fabricates and erects rigid frame membrane structures

Founded in 1983 in Sanford, Maine, the company takes great pride in its engineering expertise and in maintaining excellent long term customer relationships

We approach projects in a conservative way with a keen eye on safety, code compliance and proper engineering

We are known in the industry as a true solution provider

We have manufacturing divisions in the US, UK, Norway, Poland, and China

Membrane Structures Are Big:Membrane Structures Are Big:

Membrane Structures Are SmallMembrane Structures Are Small

Membrane Structures Are ShortMembrane Structures Are Short

Membrane Structures Are TallMembrane Structures Are Tall

Membrane Structures Can FloatMembrane Structures Can Float

Membrane Structures Can RollMembrane Structures Can Roll

Membrane Structures Can Even Membrane Structures Can Even FlyFly

Rubb’s Marketing IncludesRubb’s Marketing Includes

Website(s)◦Blog

Email MarketingPress ReleasesSocial media (new)Fabric Engineer

Email Marketing – Sign upEmail Marketing – Sign upMost people sign up on our website

February 2011 EmailFebruary 2011 Email

◦ Quarterly mailings ◦ Since at least 2004◦ Recent projects, news,

upcoming events◦ Using Blue Sky Factory as

email service provider◦ Hall aggregates content,

designs and publishes◦ Social Sharing Features

Facebook sharing

Navigation

Blog Feed

Integrating it allIntegrating it all

Submissions from international combines with Rubb US

Press releaseseNewsletterBlogFacebook

Blog automatically feeds Facebook

Articles from Press Releases, International partners, news

articles etc.

Newsletter

Some enews submitted as individual blog articles

Jim’s ThoughtsJim’s Thoughts

◦I am not a geek…I am a salesman and still rely on face to face meetings and phone calls

◦The internet is great and so is social media…but they all require a lot of time to manage them effectively

◦Selling is still all about relationships…nothing will ever replace this

◦In our business, Internet marketing helps bring customers “through the door”

◦Each year internet sales leads increase◦20% YoY increase in online revenue

Have a Blast!Have a Blast!

Thank You!Thank You!