ROLLER COASTER MODEL for Customer Growth Hacking in Lean Startups and Established Companies

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Roller  Coaster  Model  BUSINESS  MODEL  Lifecycle  

 Every  Living  System  (Business  Model)  has  a  Dynamic  Mix  of  Emergent  and  Deliberate  Problems  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hFp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hEp://businessmodels.ning.com  &  hEp://twiEer.com/RodKuhnKing  

EMERGENT    BUSINESS  MODEL:  Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE  BUSINESS  MODEL:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

Complex  Business  Model  

 

ChaoNc  Business  Model  

Stable  Business  Model  

Simple  Business  Model  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐SoluOon  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Hypothesize  &  Experiment  (Lean  Startup/EffectuaOon  Project)  

ConOnuous  Innova'on  Culture/Habit  

ConOnuous  Improvement  Culture/Habit  

TransiNon  

Roller  Coaster  Model  SYSTEM  Lifecycle  

 Every  Living  System  (Business  Model)  has  a  Dynamic  Mix  of  Emergent  and  Deliberate  Problems  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hFp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hEp://businessmodels.ning.com  &  hEp://twiEer.com/RodKuhnKing  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

EMERGENT    SYSTEM:  

Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE        SYSTEM:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Complex  System  

ChaoNc  System  

Stable  System  

Simple  System  

Hypothesize  &  Experiment  (Lean  Startup/EffectuaOon  Project)  

ConOnuous  Innova'on  Culture/Habit  

ConOnuous  Improvement  Culture/Habit  

TransiNon  

Roller  Coaster  Model  SYSTEM  Lifecycle  

 Every  Living  System  (Business  Model)  has  a  Dynamic  Mix  of  Emergent  and  Deliberate  Problems  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hFp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hEp://businessmodels.ning.com  &  hEp://twiEer.com/RodKuhnKing  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

Problem-­‐SoluOon  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

ORGANIZATION  

EMERGENT    SYSTEM:  

Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE        SYSTEM:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Hypothesize  &  Experiment  (Lean  Startup/EffectuaOon  Project)  

ConOnuous  Innova'on  Culture/Habit  

ConOnuous  Improvement  Culture/Habit  

Complex  System  

ChaoNc  System  

Stable  System  

Simple  System  

TransiNon  

Roller  Coaster  Model  PRODUCT  Lifecycle  

 Every  Living  System  (Business  Model)  has  a  Dynamic  Mix  of  Emergent  and  Deliberate  Problems  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hFp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hEp://businessmodels.ning.com  &  hEp://twiEer.com/RodKuhnKing  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

Problem-­‐SoluOon  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

ORGANIZATION  

EMERGENT    PRODUCT:  

Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE        PRODUCT:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Hypothesize  &  Experiment  (Lean  Startup/EffectuaOon  Project)  

ConOnuous  Innova'on  Culture/Habit  

ConOnuous  Improvement  Culture/Habit  

Complex  Product  

ChaoNc  Product  

Stable  Product  

Simple  Product  

TransiNon  

Register  at  www.visionaryd.com  to  learn  more  about  Customer  Growth  Hacking.    Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hEp://businessmodels.ning.com  &  hEp://twiEer.com/RodKuhnKing  

S:  Supplier  

C:  Customer  

             Product/Service  

Business  Model  Strip  

Business  Model  Canvas  vs.  Business  Model  Strip    

Rapidly  Visualize  and  Prototype  a  Business  Model    

                                           Payment                                                (Bulk;  Installment)  

SIMPLICITY  COMPLEXITY   vs.  

Business  Model  Canvas  

Source:  hTp://en.wikipedia.org/wiki/Business_Model_Canvas  

Register  at  www.visionaryd.com  to  learn  more  about  Customer  Growth  Hacking.    Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hEp://businessmodels.ning.com  &  hEp://twiEer.com/RodKuhnKing  

S:  Supplier  

C:  Customer  

             Product/Service  

Business  Model  Strip  

Business  Model  Canvas  vs.  Business  Model  Strip    

Rapidly  Visualize  and  Prototype  a  Business  Model    

                                           Payment                                              (Margin;  Strategy)  

SIMPLICITY  COMPLEXITY   vs.  

Business  Model  Canvas  

Customer  Growth  Engine  (CGE)  

Enterprise  Engine  (EE)  

Value  Engine  (VE)  

Based  on:  hTp://en.wikipedia.org/wiki/Business_Model_Canvas  

             Core  Competence  

O.T.H.E.R.  Loop  Universal  Problem  Solving  

 Con'nuously  Discover  and  Solve  Emergent  and  Deliberate  Problems  Everywhere  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hFp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hEp://businessmodels.ning.com  &  hEp://twiEer.com/RodKuhnKing  

O:  Observe  

   

T:  Think      

H:  Hypothesize  

     

E:  Experiment  

     

R:  Reflect  

    O.T.H.E.R.  

Loop  

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