Rohit Talwar - Horizon 2020 Presentation to Estonia International Tourism Conference 29 09 11 -...

Rohit Talwar

CEO – Fast Future

www.fastfuture.com

6th International Tourism

Conference

Tallinn Estonia

September 29th 2011

Horizon 2020 – Key Travel Industry

Opportunities and Trends

Contents

Presentation p 3

About Fast Future p 57

Background Materials p 67

Image Sources p 156

Hotels 2020 – Objectives

• Identify key drivers of change

for the globally branded hotel

sector over the next decade

• Examine the implications for:

Hotel strategy

Brand portfolio

Business models

Customer targeting

Innovation

Transformational Change?

It’s Only Just Begun

What I Want – When I Want

Holographic Laptops

Personalization

Demographic Destinies 2 billion more people in 40 years –

Demographics is Driving Economics

448 691

Source : United Nations 2010 2050

Tomorrow’s Traveler -

Demographics

• Over 60‟s in developed

economies to rise from 22-

33% from 2009 and 2050.

• In developing world, from 9 to

• Global retirement market

2010-2020 could grow from

$28 - $46 Tn

• Global middle class could rise

from 430M to 1.2 Bn (2000 –

Life Redefined –

Lifespans are Increasing

Under 50’s have 90%

chance of living to 100.

Aubrey de Grey suggests

we could live to 500 or 1000

What are the health,

consumption and resource

implications?

What kind of opportunities

will be created?

• By 2020, Asian

consumers could account

for over 40% of global

middle class consumption

• By 2014 female wealth

could reach $18 trillion

• Females could control

70% of global consumer

spending

Tomorrow’s Traveler –

Spending Patterns

The Asian middle classes will make up the largest

share of international travel

Strongly agree Agree Disagree Strongly disagree600 Respondents

Traveller Behaviours

Too Busy To Care

Complex Lives, Pressurised

Finances

Craving Simplicity

Wealthy and Hard to Please

Sustainability

Environmental considerations will play an increasing role in

the choice of business and leisure hotels. 606 Respondents

Crowne Plaza Copenhagen Towers – Solar Power, Geothermal Well, Eco-rooms

• Number of mobile subscribers

could rise from 4Bn to 5Bn

2009-2015

• Mobile data traffic to rise 300-

fold by 2015 (Nokia).

• By 2020 the range and nature

of interaction technologies /

customer „touch points‟ will

expand dramatically.

• „Go nowhere‟ gamers

• Personal genetic profiles

Tomorrow’s Traveler –

Technology

Customers will increasingly use social media and

collective intelligence travel services (like Dopplr) to

define the desired ‘product’ for a temporary self-

forming group.

601 Respondents

Strongly agree Agree Disagree Strongly disagree

Hotels will need to develop strong social media 'listening skills' to

understand how customer needs and perceptions of brands and service

quality are truly evolving and to develop service propositions, marketing

messages, and pricing solutions that reflect the needs of an increasingly

diverse customer base.

Hotel Categorization may Need to Evolve to Focus

More on Service Than Facilities

Traveler motivations will become increasingly fragmented and diverse

and harder to segment into clearly definable customer groupings

604 Respondents

Hotel guests will expect their stay to be personalized

around a set of choices they make at the time of

booking or prior to arrival

The Emergence of Personalized Service Spectrums

86% agreed that by 2020,

personalization will have been

embraced wholeheartedly by

the sector and that „customers

will have the ability to choose

the size of room, type of bed,

amenities, audio-visual

facilities, business equipment,

etc. on booking and pay

accordingly‟.

Pricing In a highly automated world, there will be a range of customers at

every price point who are willing to pay for personal service

610 Respondents

Staff and Service Highly trained staff backed up by technology will be key to delivering

personalized service and experiences

605 Respondents

Estonia has Strong Economic

and Tourism Goals

… and Success in Key Sectors

e.g. The Cruise Industry

Ranked as an Innovation Follower

(EU Innovation Index 2010)

Source: PRO INNO EUROPE Innovation Performance 2010

Travel and Tourism

Competitiveness is Improving

Strong Price Competitiveness

Highly Ranked Tourism Infrastructure

33rd Competitiveness

30th Business

Environment

23rd Innovation

A Rising

Economic Star

Innovation –

‘Hotel Viru and the KGB’

Sustainable Tourism

Promoting Tourism Through Partnerships

So where are the Opportunities?

Community Engagement - Aruba

City Regeneration - Malmo

City Branding - Berlin

Sydney ‘Vivid’

Joined up Thinking

Adelaide Convention Centre

Creating Experiences http://www.borev.net/imf.jpg

Image source: Adelaide Convention Centre

Business Events

Using Social Media

Agri-Tourism –

25% Income boost to Farmers

Market Targeting

Leveraging Natural Assets

Tallinn as one of Europe’s

Capital’s of Culture 2011

Museum Partnerships

Art Exhibits

Hi-Tech Estonia

Medical Tourism

Gourmet Dining

Distinctive Experiences

Create Tolerance of Uncertainty

http://2.bp.blogspot.com/_MuWNJtJ8XS4/RwrvXTT4e4I/AAAAAAAABJc/pMnDJx06ZQA/s400/DuaneMichels.Uncertainty88.jpg

Partner and Be Magnetic

• All to Play for

• Think Partnership

• Curiosity and Magnetism

are Key

• Experiment

Conclusion

Designing Your Future

Thank You

Rohit Talwar

Fast Future

rohit@fastfuture.com

Tel +44 (0)20 8830 0766

Mob +44 (0)7973 405145

Twitter http://twitter.com/fastfuture

LinkedIn http://www.linkedin.com/in/talwar

www.fastfuture.com

www.convention-2020.com

Blog http://widerhorizons.wordpress.com

Signup for our newsletters / Download past editions at www.fastfuture.com

Watch a short video of Rohit at http://www.travelmole.tv/watch_vdo.php?id=14300

Download the Hotels 2020: Beyond Segmentation Report at

http://www.amadeus.com/hotelit/beyond-segmentation.html

About Fast Future

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management and boards of hotels, venues,

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and new markets

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Sabre, Travelport, Travelex, ING, Santander,

Barclays, Citibank, DeutscheBank

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UK, US

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Francisco, Toronto, Abu Dhabi, Durban, Athens,

Slovenia, Copenhagen

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Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

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the decade ahead - Industry-wide sponsors

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Convention 2020

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• Meet four time a year

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consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

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Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future‟s newsletters please email

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leaders

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Designing Your Future Key Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

Our Services Bespoke research; Identification &

Analysis of Future Trends, Drivers &

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Background Materials

An Economic Overview GDP

• According to the IMF the GDP at current prices in Estonia was reported at

214.83 billions euros in 2009, in 2015, Estonia's GDP at current prices is

expected to be 267.07 billions Euro.

• In 2009, Estonia's economy share of world total GDP, adjusted by

Purchasing Power Parity, was 0.04 percent. In 2015, Estonia's share is

forecasted to be 0.03 percent. (1)

• The Estonian economy has been predicted to grow by 5.9% this year. (2)

Source 1: Trading Economics, http://www.tradingeconomics.com/estonia/gdp-at-current-prices-imf-data.html

Source 2: Bloomberg, May, 2011, http://www.bloomberg.com/news/2011-05-25/estonian-gdp-to-grow-5-9-in-2011-on-external-demand-oecd-

says.html

An Economic Overview

World Bank Data

• GDP per capita, (current US$)

2009 - $14,238

2008 - $17,541

2007 - $15,938

2006 - $12,359

• GNI per capita, Atlas method (current US$)

2009 - $14,060

2008 - $14,410

2007 - $13,210

2006 - $11,500

• Current account balance, (BoP,current US$)

2009 - $893,212,362

2008 - $ -2,339,984,968

2007 - $ -3,720,827,433

2006 - $ -2,585,466,594

Source: The World Bank, http://data.worldbank.org/country/estonia

An Economic Overview Unemployment -

1st Quarter of 2011: 14.4%,

- down from 16.9% in 2010.

9.9 9.6 9.8

12.2 13.6

10.3 10 9.7 7.9

5.9 4.7

Unemployment %

Source: Statistics Estonia, July 2011, http://www.stat.ee/main-indicators

An Economic Overview

Debt levels

• Estonia has kept its budget deficit below the EU limit of 3 percent of GDP

every year since joining the bloc in 2004.

• Estonia implemented austerity measures equal to 9 percent of GDP in

2009, preventing the budget gap from ballooning and keeping the country

on course to adopt the euro.

• Estonia had the EU‟s only budget surplus, equal to 0.1 percent of GDP, and

lowest public debt in 2010, which totalled 6.6 percent, as it prepared to

become the 17th euro member on the 1st of January 2011.

• The country has no outstanding bonds and has no plans to sell any.

• In terms of credit risk the country has jumped from the third-riskiest EU

member in 2009, to amongst the 10 best in 2011.

Source: Bloomberg Business Week, June 2011, http://www.businessweek.com/news/2011-06-30/euro-cuts-estonia-risk-as-prudence-

rewarded-amid-greek-woes.html

Macro Statistics - Czech republic,

Slovakia, Romania, Estonia, Latvia &

Lithuania Growth % Productivity Business Environment

Growth of Real

GDP 2011 –

2030 % change

Annual av.

Labour Productivity Growth 2011-2030 % change annual av.

Global Rank (out of 82)

Regional Rank (Out of 16)*

2006-2010

2011-2015

2006-2010

2011-2015

Czech Rep. 2.2 2.7 27 29 1 2

Estonia 3.5 4.1 28 30 2 3

Latvia 3.6 3.8 45 47 8 9

Lithuania 3.4 3.6 43 46 7 8

Romania 3.4 3.4 50 50 10 10

Slovakia 3.4 3.6 31 30 4 3

* Azerbaijan, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia,

Slovenia and Ukraine

Economist Intelligence Unit, http://www.eiu.com/

Competitiveness and Innovation Rankings

World Economic Forum – Global Competitiveness Report 2011-2012 Rankings (out of 142) [1]

INSEAD – Global Innovation Index 2011 Rankings (out of 125) [2]

Innovation for Development Report 2010-2011 – Innovation Capacity Rankings (out of 130) [3]

Czech Rep. 38 27 32

Estonia 33 23 25

Latvia 64 36 30

Lithuania 44 40 26

Romania 77 50 55

Slovakia 69 37 36

Source 1: World Economic Forum, Global Competitiveness Report 2011-2012, http://www3.weforum.org/docs/WEF_GCR_Report_2011-12.pdf

Source 2: INSEAD , Global Innovation Index 2011, http://www.globalinnovationindex.org/gii/GII%20COMPLETE_PRINTWEB.pdf

Source 3: Innovation for Development Report 2010-2011, ICI Rankings, http://www.innovationfordevelopmentreport.org/papers/ICIrankings2010_11.pdf

Estonia’s Ambition • Prime Minister Andrus Ansip has set the goal for Estonia to enter the list of

Europe‟s top 5 richest countries by 2020.

• To achieve this is estimated that Estonia‟s average GDP growth rate would

have to be at least 8%.

Source: Baltic News Network, February 2011, http://farm6.static.flickr.com/5123/5373101682_01590ba0d7.jpg

Future Economic Predictions

Positive Future Scenario from Estonia‟s Ministry Finance and Government Office

Source: National Reform Programme „Estonia 2020‟, April 2011, http://ec.europa.eu/europe2020/pdf/nrp/nrp_estonia_en.pdf

Future Economic Concerns • Potential Eurozone break up

- The London-based Centre for Economics and Business Research has

predicted that the euro zone could break up by 2013 as budget cuts slow

growth in southern Europe and Germany balks at continuing to support

Greece.

Source: Bloomberg Business Week, June 2011, http://www.businessweek.com/news/2011-06-30/euro-cuts-estonia-risk-as-prudence-

rewarded-amid-greek-woes.html

Future Economic Concerns • Demographic Changes

- Estonia is similarly afflicted by the same trend in population decline that

can be witnessed across Europe. This could have a serious impact upon

the economy as the working-age population decreases, creating the need to

ensure higher employment rates amongst Estonian adults.

Working-age

population (15-

Decrease from

Decrease in

working-age

population %

2010 908 000 - -

2020 843 000 - 65 000 -7 %

2030 801 000 - 107 000 - 12%

Source: Eurostat, European Commission‟s Ageing Report

Source: National Reform Programme „Estonia 2020‟, April 2011, http://ec.europa.eu/europe2020/pdf/nrp/nrp_estonia_en.pdf

The Growth of the Estonian

Travel Industry

Source: Visit Estonia, Tourism in Estonia 1993-2006 Key Indicators, http://www.visitestonia.com/docs/117/estonian-tourism-stats1993-2006.doc

Overnights of foreign and domestic tourists at accommodation establishments of Estonia

(incl. health spas), 1994-2006 (thous.). Source: Statistics Estonia.

594753

8861079 1187

13291598

1911 19982268

27472982 3020

596518

517593

626698

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

overnights of domestic tourists

overnights of foreign tourists

1349 1404

17801935

Travel Industry • There has been a steady rise in the number of both domestic and foreign

visitors in the Estonian travel and tourism industry over the past decade.

• Whilst tourism in Europe stagnated during the 2008 economic crisis

(according to the UNWTO, tourism to European countries increased by just

0.3%), Estonia still achieved a 3.7% increase in tourist arrivals in 2008.

• However in 2009 Estonian travel and tourist industry followed the Europe-

wide trend of decline due to the economic crisis.

• In 2009, 1.38 million1 foreign tourists stayed overnight at the

accommodation establishments of Estonia (-3.7% compared to 2008). The

number of nights spent was 2.74 million (-6.5% compared to 2008). Foreign

overnights on holiday trips decreased by 5% and overnights on business

trips decreased by 4%, whereas overnights on other trips (incl. spa and

health treatment trips) decreased by 13%.

Source: Visit Estonia, Tourism in Estonia in 2009, March 2010, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009

Travel Industry • In addition to the 1.38 million foreign tourists who stayed at the

accommodation establishments, about 0.5 million stayed with friends or

relatives or at their own apartments. The total number of foreign overnight

visitors in 2009 was therefore about 1.9 million (the same as in 2007). (1)

• In 2010, 1.56 million foreign tourists stayed overnight at accommodation

establishments in Estonia. Their number increased by 13%, or by 183,412

compared with 2009. Foreign overnights exceeded the pre-crisis level (i.e.

2008) by as much as 9% and the previous record level (from 2006) by 6%.

• In 2010, 837,811 domestic tourists stayed overnight at the accommodation

establishments of Estonia. Their number increased by 9% compared with

the respective period of 2009. (2)

Source 1: Visit Estonia, Tourism in Estonia in 2009, March 2010, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009

Source: Tourism in Estonia 2010, Visit Estonia, 16/03/2011, http://www.visitestonia.com/en/additional-navigation/press-room/eas-views-on-

tourism/estonian-tourism-statistics 27/06/2011

Travel Industry

• In the first quarter of 2011, 259,024 foreign tourists stayed overnight in the

accommodation establishments of Estonia. Their number increased by

16.5% or by 36,609 compared with the same period last year.

• The number of nights spent was 581,824 (19% up on the same period of

2010). It is worth noting that in the first quarter of 2010, foreign overnights

also increased by 19% compared with the same period of 2009.

• Thus, in 2011 inbound tourism to Estonia has increased significantly

compared with 2010 which was already a record year for Estonia.

Source: Visit Estonia, Tourism in Estonia in 2011 (1st quarter), May 2011, http://www.visitestonia.com/docs/316/Tourism-in-Estonia2011

The Cruise Industry

• The majority of foreign tourists into Estonia arrive by ship.

• In 2009, almost 7.26 million passengers arrived and departed through the

Port of Tallinn. This represents an increase of 0.1% on 2008, which itself

was a record year.

• The number of cruise passengers visiting Tallinn for one day increased by

10.6% (from 375,578 in 2008 to 415,575 in 2009).

• The number of cruise ships sailing on the Baltic Sea increased and several

ships were also larger than in the previous years.

• Of the cruise passengers visiting Tallinn, 24% were from North America,

18% from the United Kingdom, 18% from Germany, 10% from Spain and

6% from Italy.

Source: Visit Estonia, Tourism in Estonia in 2009, March 2010, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009

The Cruise Industry

• With 305 cruise ship calls, Tallinn was the third most visited destination on

the Baltic Sea, following St. Petersburg and Copenhagen (which attracted

331 and 321 calls, respectively).(1)

• In 2011, The port of Tallinn received 60 861 cruise passengers in the first

month of the traditional cruise season that kicked off on 1 May, which marks

a year-on-year increase of 32.8%.

• Since the beginning of the year 2.9 million passengers have passed through

the port of Tallinn, an increase of 7.2% in annual comparison.(2)

Source 2: Visit Estonia, June 2011, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009

Estonia’s Place in the Tourism

World Rankings

World Rankings World Economic Forum

– Global Travel and Tourism Competitiveness Index 2011

• Globally Estonia ranked 25th in 2011, up from 27th in 2009.

• It is the first emerging/developed economy to appear in the top 30 of the

table, followed closely by Barbados at 28, and the United Arab Emirates at

• Regionally in Europe – Estonia ranks 18th.

- Compared to Estonia‟s regional rivals – Sweden – 5th, Finland – 12th, Latvia –

30th, Russia -33rd.

Source: World Economic Forum, The Travel and Tourism Competitiveness Report 2011,

http://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdf

World Rankings

• Globally Estonia is ranked

- 54th for its air infrastructure,

- 17th for its port infrastructure,

- 13th for its ICT infrastructure,

- 11th for its tourism infrastructure (including 14th for its hotel

rooms and 1st for the presence of rental cars),

- 44th in terms of the price competitiveness of the tourism and

travel industry (including 19th in the hotel price index).

The Importance of Travel to

Estonia

The Economic Contribution

• GDP: Direct Contribution

The direct contribution of Travel &Tourism to GDP is expected to be

EUR0.6bn (3.5% of total GDP) in 2011. This rising by 3.4% pa to EUR0.8bn

(3.2%) in 2021 (in constant 2011 prices).

• GDP: Total Contribution

The total contribution of Travel &Tourism to GDP, including its wider

economic impacts, is forecast to rise by 3.3% pa from EUR2.1bn (13.6% of

GDP) in 2011 to EUR3.0bn (12.2%) by 2021.

Source: The World Travel and Tourism Council,, Travel and Tourism Economic Impact 2011 – Estonia,

http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf

• Visitor Exports

Travel & Tourism visitor exports are expected to generate EUR1.2bn (9.9%

of total exports) in 2011, growing by 6.2% pa (in nominal terms) to

EUR1.8bn (8.8%) in 2021.

• Investment

Travel & Tourism investment is estimated at EUR0.2bn or 6.6% of total

investment in 2011. It should rise by 4.9% pa to reach EUR0.3bn (or 6.0%)

of total investment in 2021.

Contribution to Employment

• Employment: Direct Contribution

Travel & Tourism is expected to support directly 21,000 jobs (3.6% of total

employment) in 2011, remaining unchanged at 21,000 jobs (3.4%) by 2021.

• Employment: Total Contribution

The total contribution of Travel & Tourism to employment, including jobs

indirectly supported by the industry, is forecast to fall by 0.2% pa from

77,000 jobs (13.3% of total employment) in 2011 to 76,000 jobs (12.4%) by

2021. (1)

• In addition to this the tourist industry is a boon to female employment, as

nearly three quarters of those employed in hotels and restaurants are

women. (2)

Source 1: Source: The World Travel and Tourism Council,, Travel and Tourism Economic Impact 2011 – Estonia,

Source 2: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011(Translated using Google Translate)

• Leisure travel spending (inbound and domestic and domestic) is expected

to generate 77% of direct travel and tourism revenue GDP in 2011,

compared with 23% for business travel spending.

• Leisure travel spending is expected to total EUR 1.2bn in 2011, projected to

rise to EUR 1.8bn in 2021.

• Business travel spending is expected to total EUR 0.4bn in 2011, and is

projected to be EUR 0.4bn in 2021.

Source: The World Travel and Tourism Council, Travel and Tourism Economic Impact 2011 – Estonia,

• Domestic travel spending is expected to generate 22.3% of direct travel and

tourism GDP in 2011, compared with 77.7% for visitor exports (foreign

visitor spending or international tourism receipts).

• Domestic travel spending is expected to total EUR 0.3bn in 2011, and is

projected to rise to EUR 0.4bn in 2021.

• Visitor exports are expected to total EUR 1.2bn in 2011, and is projected to

rise to EUR 1.8bn in 2021.

The State of Travel and

Tourism as seen in Estonia’s

National Tourism

Development Plan, 2007-2013

Strengths

• Tallinn, the capital;

• Cultural heritage (medieval town centers, castles, manor houses, national

handicraft, folk festivals, practices, etc.);

• the natural environment (landscapes, waterways, wetlands, nature

reserves, parks);

• North and East of Estonia (north coast, Lahemaa National Park, Kõrvemaa

Tuhala and nature reserves, castles and manor architecture, the gateway to

Russia);

• Western Estonia and Saaremaa and Hiiumaa (landscape, beach holidays,

health resort, Pärnu);

• South-Estonia (kuppelmaastik, lakes, cultural events, national parks,

winter sports, religious ethnic Setu people and the old area of Tartu);

• modern and thriving spa and wellness services;

• good transport links with neighbouring countries.

Source: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011(Translated using Google Translate)

Weaknesses

• Lack of awareness of Estonia as a travel destination;

• one-sidedness of tourism products;

• high dependence on the Finnish market;

• seasonality;

• the concentration of the major tourist centres in cities such as Tallinn and

Pärnu;

• uneven quality of tourism services;

• inadequate transport facilities;

• lack of cooperation between public, private and third sectors.

The State of Estonia’s

Meetings Industry

• For the past decade Estonia and the rest of the Baltic states have benefited

from the global growth of the conference organising business.

• The Baltic States are still seen as a new and affordable destination for many

people and organisations to hold their events.

• Conferences in Estonia have been varied and focused on a range of topics

including security and IT security, tourism, finance, construction and real

estate, service quality, insurance, and development .

• They have also been able to attract high-level keynote speakers, including

the former US president Bill Clinton who spoke at the Economy Forum in

Source: The Baltic Times, September 2010, http://www.baltictimes.com/news/articles/27027/

Estonia’s Meetings Industry -

Trends

50 Number of ICCA Meetings Held in Estonia Per Year

Number of ICCA Meetings Held in Estonia Per Year

Source: ICCA, The Association Meetings Market 2000-2009, July 2010, http://www.iccaworld.com/dcps/doc.cfm?docid=1130

Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/

Estonia’s Meetings Industry -

Trends

17 17 20 21 22

40 Number of ICCA Meetings Held In Tallinn Per Year

Number of Meetings Held In Tallinn Per Year

Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/

Estonia’s Meetings Industry –

Regional Trends

2007 2008 2009

Estonia

Finland

Latvia

Lithuania

Russia

Sweden

Number of ICCA Meetings Held Per Year Per Country

Estonia’s Meetings Industry –

Regional Trends

2007 2008 2009

Helsinki

Stockholm

St Petersburg

Tallinn

Vilnius

Number of ICCA Meetings Held Per Year Per City

Meetings Industry Country Rankings:

• Estonia continues to place well in the International Congress and

Convention Association's rankings of top meeting destinations.

• A new report by the ICCA ranked Estonia in 46th position as a global

meetings destination, with 43 association meetings held in the country in

• The ranking makes Estonia the number one ICCA destination country in the

Baltic States.(1)

Source 1: Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/

Source 2: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/Estonia_and_Tallinn_climb_high_in_ICCA_destination_rankings/

Conference and Travel Magazine, September 2009, http://www.citmagazine.com/news/936683/Estonia-sets-UK-tourist-office/

Year Rank

2010 46

2009 40

2008 43

2007 48

Meetings Industry • Among the 340 cities covered by the rankings, Estonia's capital Tallinn

comes in 65th place with 28 international conferences held last year.

Although this marks a drop in the rankings it still shows Tallinn is holding

onto the gains it has made since 2007 when it was ranked 83rd.

• The university city of Tartu has also climbed the city rankings list, jumping

from 171th place in 2009 to 120th in 2010, hosting 15 events in 2010

compared to 10 in 2009.(1)

The Performance of Tallinn in the ICCA City Rankings (2)

Year Rank

2010 65

2009 44

2008 65

2007 83

Source 1: Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/

Source 2: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/Estonia_and_Tallinn_climb_high_in_ICCA_destination_rankings/

Conference and Travel Magazine, September 2009, http://www.citmagazine.com/news/936683/Estonia-sets-UK-tourist-office/

Meetings Industry Notable future conferences to be held in Estonia –

• The International Association of Science Parks will hold its 2012 conference

in the Estonian capital Tallinn. The 2012 conference is expected to bring

together the leaders of 800 science parks worldwide. (1)

• Tallinn Airport has been chosen to host the 7th Routes Europe, an annual

gathering of air service decision makers for the European region. Around

750 delegates will be expected to take part in the forum.(2)

• A conference of the International Federation for European Law (FIDE) will

take place in Estonia in 2012, the first country from Eastern Europe to host

the conference. The event, held every two years, brings together more than

500 lawyers from all over the world. Furthermore Tallinn will serve as the

capital of European law for 2012, the first city to bear this title. (3)

Source 1: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/world-conference-of-technology-parks-to-be-held-in-

estonia-in-2012/

Source 2: Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/two-conferences-decided-for-tallinn-/

Source 3: Estonian Convention Bureau, June 2010, http://www.ecb.ee/news/tallinn-to-be-capital-of-european-law-in-2012/

Innovation –

‘Hotel Viru and the KGB’

Innovations - ‘Hotel Viru and

the KGB’

• Capitalising upon Estonia‟s rich history the first hotel museum in Estonia

called „Hotel Viru and the KGB‟ has officially opened at Sokos Hotel Viru as

part of this year‟s European Capital of Culture.

• The museum located on the 23rd floor of the hotel can hold up to 25 visitors

at a time, who will be able to enter the museum through the lobby of the

hotel.

• In addition to the free entry to the museum, visitors will also be able to enjoy

the free thematic bus tours, riding in Soviet era bus, lasting for 30 minute

that begin and end in front of Sokos Hotel Viru.

Source: Estonian Convention Bureau, January 2011, http://www.ecb.ee/news/82/

Innovations - ‘Hotel Viru and

the KGB’ • Anu Soosaar, the Managing Director of Sokos Hotel Viru –

“Hotel Viru has been an undisputed landmark of Tallinn and the source of

uncountable legends for almost 40 years now”

“The idea of opening up a museum has been pondered over for more than

ten years due to our visitors‟ extreme curiosity about the activities of the

KGB in the hotel and the room on the 23rd floor of the hotel that the

organisation left behind. We believe that now that Tallinn has become an

European Capital of Culture is the perfect time to tell the story of Hotel Viru,

the KGB‟s part in this story and speak about the entire era in general as it

can give the guests who have travelled great distances to visit us the

chance to get a sense of our past.”

Source: Estonian Convention Bureau, January 2011, http://www.ecb.ee/news/82

Promoting Tourism Through

Partnerships • Developing Cultural Tourism as a joint network in Capitals of Culture 2011 is

a project built by The Centre of Expertise Tourism (OSKE) of Turku Touring

together with the Turku 2011- and Tallinn 2011- foundations.

• The aim of the project is to unite the operators of culture and tourism in

Turku and Tallinn and create new and more customer friendly services and

product combinations.

• The main partner of the project is Turku Touring/city of Turku, additional

partners are Turku 2011 – foundation, Tallinn 2011 – foundation and the

culture organisations of the city of Tallinn. The project got started at the

beginning of 2010 and will end 30.8.2012 and it is funded by EU.

Source: Turku Touring, July 2010 http://www.turku.fi/Public/default.aspx?contentid=191002&nodeid=8202

Promoting Tourism Through Partnerships

• The targets of the project:

• To join the operators of culture and tourism in Turku and Tallinn in order to

create more customer orientated services and product combinations.

• To build up a permanent network between tourism and culture operators in

the Turku and Tallinn regions both inside the cities and crossing the borders.

• To increase the accessibility and the fame of the joint product combinations.

• To increase the know-how of the operators and to build up a permanent

route of learning and know-how which can be used even after the project

• To create an identical and good quality service culture in Turku and Tallinn

regions by increasing the knowledge of the service providers in accessibility

and in customer-orientated approach.

Source: Turku Touring, July 2010 http://www.turku.fi/Public/default.aspx?contentid=191002&nodeid=8202

Estonia’s Natural Assets

• Estonia is internationally renowned for its natural beauty and its national

parks including Lahemaa and Soomaa National Park.

• 54% of Estonia‟s territory is covered by forest and other wooded land, the

6th highest percentage of EU member states. (1)

• In the WEF Global Travel and Tourism Competitiveness Index 2011 Estonia

is ranked 24th globally for the quality of its natural environment, 20th for its

protected areas and 75th for its World Heritage natural sites. (2)

Source 1: Welcome to Estonia, June 2011, http://estonia.eu/news/255-estonia-among-most-forested-countries-in-eu-.html

Source 2: World Economic Forum, The Travel and Tourism Competitiveness Report 2011,

Utilising Nature

• Estonia has been able to successfully utilise its natural assets to attract both

domestic and foreign tourists. With many of the national parks offering a

variety of outdoor experiences such as kayaking, wildlife watching, berry

picking and ice fishing.

Source: Soomaa National Park, http://www.soomaa.com/about/about-estonia/estonian-national-parks/

Sustainable Tourism

• In the future Estonia can pursue Eco-Tourism to help support environmental

and economic goals.

• Tourism can be utilised to help support the conservation of rare and

endangered Estonian plant and wildlife, support the local economy through

job creation and create an opportunity for tourism entrepreneurism to

flourish. (1)

• Estonian national parks can utilise the surrounding environment to offer

innovative tourism experiences such as skating trips on the frozen sea or

dugout-canoe building. (2)

Source 1: Aivar Ruukel, Sustainable Tourism Development Strategy: the Case of Soomaa National Park Estonia, June 2010,

http://www.slideshare.net/Ruukel/sustainable-tourism-development-strategy-case-of-soomaa-national-park-estonia

Source 2: Estonian Ecotourism Cluster, Marketing Innovation: The Case of Estonian Nature Tourism, 2009,

http://www.slideshare.net/Ruukel/estonian-nature-tourism-2009-euto-2

Sustainable Tourism

Source: Estonian Ecotourism Cluster, Marketing Innovation: The Case of Estonian Nature Tourism, 2009,

Sustainable Tourism

Bogshoeing

Bogshoeing • One of the more unique offerings is

Bogshoeing, where the specialised

footwear allows the wearer to freely

explore Estonia‟s untouched

wetlands.

• Bogshoeing has been suggested by

the Lonely Planet travel guide as

one of the greatest activities on

offer in Estonia.

Source: Soomaa National Park, http://www.soomaa.com/experiences/bog-shoeing/

Sustainable Tourism

• The Estonian Eco-Tourism sector has also embraced new social media to

raise its profile.

• Websites such as Facebook, Flickr and Youtube have all been utilised for

users to share their experiences in Estonia‟s natural spaces and to help

promote Estonia as a Eco-Tourist destination.

Sustainable Tourism

• Future Challenges - Eco-Tourism: Conservation vs. Hunting

• The Estonian Ecotourism Cluster has opposed the decision by the Estonian

Ministry of the Environment to issue additional licences for wolf hunting, as

this could result in the death of more than half of the Estonian wolf

population, currently numbering 270. 140 licences were issued for the

2009/2010 hunting season.

• The Estonian Ecotourism Cluster‟s 2009 annual strategy argued that

Estonia‟s eco-tourism industry suffered in comparison to their regional rivals

in Northern and Eastern Europe due to the relative smaller numbers of

many species of larger predators such as wolves, bears, lynxes, that are

popular with tourists.

Source: Parimusmatkad, January 2010, http://www.parimusmatkad.ee/eng/hunting-hurts-biggest-nature-tourism-attraction-estonia

Future strategies

Main Target Markets

As set out in the Estonian Tourism Development Plan – 2007-2013.

• Finland

• Sweden

• Russia

• Norway

• Germany

• Latvia

Overall shows a primary regional focus.

Emerging Target Markets

• Great Britain

• Denmark

• Italy

• Denmark

• The Netherlands

• Spain

• France

• Poland

• The United States

• Japan

Source: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011 (Translated using Google Translate)

China as a Target Market

• The rise of China on the world stage and the growth in disposable income of

its vast population means that it has become valuable target market for the

travel and tourist industry.

• The share of Chinese tourists amongst visiting tourists to Estonia has risen

year to year.

• The latest visa statistics from Estonia's embassy in Peking and main consulate

in Shanghai show record numbers of visa applications processed in the first

five months of the 2011.

• In June 2011 Enterprise Estonia's tourism development centre held an

informational seminar in Shanghai to introduce Estonia to China's travel

agents, journalists, and airline representatives with the objective of raising the

general awareness of Estonia in China and giving Chinese tourists an

overview of goods and services that Estonia offers.

Source: Estonia Public Broadcasting, June 2011, http://news.err.ee/economy/f861a09c-2575-4411-aeb0-a51c2ceb084d

China as a Target Market

• Bilateral relations have been given a boost by last year's EXPO exhibition in

Shanghai which significantly enlarged Chinese awareness of Estonia. The

Estonian pavilion was visited by 2.23 million people, 99 percent of them

Chinese.

• The number of Chinese businesses which have visited Estonia has risen

noticeably thanks to widening business relations. Also increasing is

cooperation between Estonian and Chinese universities, resulting in the

running of joint summer courses in Estonia.

Source: Estonia Public Broadcasting, June 2011, http://news.err.ee/economy/f861a09c-2575-4411-aeb0-a51c2ceb084d

Tallinn as one of Europe’s

Capital’s of Culture 2011

Tallinn - European Capital of

Culture • Tallinn has been chosen as one of Europe‟s Capital‟s of Culture 2011. The

theme of the year long event is 'Stories of the Seashore', highlighting the

legends and inspiration that the sea has given to countless generations of

Estonians.

Source: Tallinn 2011, http://www.tallinn2011.ee/?id=198

Tallinn - European Capital of

Culture

• The largest storytelling event in Estonia‟s history. Writers, musicians, artists

and actors will tell, paint, sing and act tales inspired by the sea, speaking of

Estonia and its people.

• The stories will be short and long, modern and ancient, exciting and tragic;

most importantly, they will all be genuinely Estonian-like.

• Events will include the First Fire Sculpture World Championships, a

Venetian carnival, a water carnival, and various music festivals, theatre

productions and art installations.

• Both the tourism and meetings industry can capitalise on this year long

event to raise the profile of Estonia as a travel destination.

• The increased attention brought has already been to seen to greatly help

aid the tourism industry in the first quarter of 2011.

Source: Tallinn 2011, http://www.tallinn2011.ee/?id=198

Future Innovations

Capitalising Upon Technology • The technological capacity of Estonia is a matter of national pride, and has

been lauded for the development of a comprehensive ICT infrastructure,

making it one of the most digitally networked countries in the world.

• As previously mentioned the WEF Global Travel and Tourism

Competitiveness Index 2011 ranks Estonia 13th globally for its ICT

infrastructure.

• This includes being ranked 2nd globally for the extent to which the internet is

utilised for business purposes, 22nd in terms of internet users, 24th for

broadband internet subscribers and 3rd for mobile telephone subscribers.

• Estonia has been vaunted for its implementation of E-Government, allowing

Estonian citizens to access a range of services online and vote by electronic

ballot

• It also plays host to NATO‟s Centre of Excellence for Cybersecurity.

Tallinn: The Wireless City

• In 2008, International Summit for Community Wireless Networks named Tallinn

as the city with the greatest coverage of wireless internet. (1) Free internet is

partly provided by the city and is everywhere - in parks, pubs and hotels etc,

and the hotspots are clearly marked with orange and black signs and stickers

• Tallinn has also been chosen as one of the seven most intelligent communities

in the world by the Intelligent Community Forum for the last fours year in a row.

• Tallinn earned recognition for the speedy and widespread implementation of

new and innovative information technology solutions. The City of Tallinn has

guaranteed an internet connection to all schools, and there are over 300

wireless Internet hotspots in the city of which 60 have free Internet

connections provided by the city. (2)

• With one of the biggest complaints at conferences the lack of readily available

Wi-Fi, this surely gives Tallinn the edge over many of its European rivals.

Source 1: Materials and technologies for a green chemistry conference Tallinn 2011, http://www.sustainchem2011.ttu.ee/index.php/venue-and-

travel-information/tallinn

Source 2: Tallinn University, November 2010, http://master.europeancampus.eu/tallinn-es/news/tallinn-among-seven-most-intelligent-communities-

Tallinn: The Wireless City • The provision of free broad-based computer training for the residents, the

comprehensive implementation of e-governance solutions in the

management of the city, the continual growth of the number of e-services

directed at the population, use of ID cards as public transportation tickets

are only some examples of the activities that characterize Tallinn as a

community that functions dynamically and innovatively.

Source: Tallinn University, November 2010, http://master.europeancampus.eu/tallinn-es/news/tallinn-among-seven-

most-intelligent-communities-again

• The wireless entrepreneur Veljo Haamer, who was instrumental in helping

Tallinn set up its wireless coverage, has since put free Wi-Fi on two long

distance bus lines, one from Tallinn to Riga in Latvia, and on another from

Tallinn to St. Petersburg in Russia.

• He has also teamed up with a local cellular provider to pilot test a fourth

generation (4G) data service, due to the increasing numbers of Estonians

accessing the Internet through smart phones.

Source: Discovery News, July 2011, http://news.discovery.com/tech/estonias-johnny-appleseed-of-free-wi-fi.html

• Furthermore Veljo hopes to help Tallinn emulate Helsinki in Finland where

there is already offering free Wi-Fi access on some of the city's trams and

busses.

• The greater availability of wireless connectivity on both computers and

smart phones means that the city of Tallinn and Estonia will be an

increasingly attractive destination for the meetings industry and will surely

be an attractive feature for tourists demanding continuous.

Source: Discovery News, July 2011, http://news.discovery.com/tech/estonias-johnny-appleseed-of-free-wi-fi.html

Technological Innovation -

Skype • Estonia views itself as the „cradle of Skype‟, as the software was developed

by a team of young Estonian programmers. (1) The majority of the company

still resides in Estonia, with over 300 of Skype‟s over 500 workforce located

in their office in Tallinn. (2)

• In 2010 the Nordic Hotel Forum in Tallinn became the first hotel in the Baltic

States to offer its clients the opportunity to use Skype telephones. The new

business class rooms have wireless internet connection with Skype

telephones that can be used without a computer. Clients don‟t even have to

log on to their personal Skype accounts as the Nordic Hotel Forum provides

Skype Credit. If the Skype telephones in 18 business class rooms are a

success there are plans to add Skype telephones to all rooms. (3)

Source 1: The Christian Science Monitor, May 2011, http://www.csmonitor.com/World/Europe/2011/0511/Skype-s-journey-from-

tiny-Estonian-start-up-to-8.5-billion-Microsoft-buy

Source 2: Skype, http://jobs.skype.com/lifeatskype.html

Source 3: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/61/

Technological Innovation -

• The world's first Skype telephone booth opened in opened to the public at

Tallinn Airport on March 18, 2011.

• Merilin Pärli, communications coordinator at Enterprise Estonia told ETV -

"We wanted to introduce Estonia foremost as a smart e-solution country –

small but innovative – which led to the logical idea to make a Skype phone

booth."

Source 3: Visit Estonia, March 2011, http://estonia.eu/news/231-worlds-first-skype-phone-booth-open-at-tallinn-airport%3Fstart=20.html

Medical Tourism

• The Estonian Development Fund commissioned a report “Healthcare

Services 2018,” as part of a wider project on developing Estonia‟s service

economy. It concluded that there is real potential in health tourism for

Estonia, fitting in with the development of a knowledge-intensive,

predominantly service-based export-oriented economy.

• The report projected a global growth in healthcare tourism as consumers

searched for better service quality, lower prices and shorter queues.

• A survey conducted for the report highlighted that two out of three managers

of Estonian healthcare institutions and businesses expected European

consumers to increasingly seek healthcare in other EU states, and that that

younger and more educated people are most likely to use services outside

their home country.

Source: International Medical Travel Journal, February 2011, http://www.imtj.com/news/?EntryId82=274923

Medical Tourism • The report concluded that Estonia should capitalise on this trend, arguing

that the Estonian healthcare system already provides a good base for

health tourism, due to state-of-the-art technology, high-quality expertise and

price advantages over many European rivals.

• Furthermore 30% of health providers in the country already deal with

international patients, including a few where the majority of their customers

are from abroad.

• Estonian Development Fund suggests that a possible model for Estonia to

systematically develop health tourism is to set up a public-private

partnership agency to develop cooperation between the different players

and devise ways of marketing what is on offer.

• The report pointed to the health related challenges of neighbouring EU

countries - alcoholism, obesity, elderly related care, and suggested offering

innovative service packages for these.

Source: International Medical Travel Journal, February 2011, http://www.imtj.com/news/?EntryId82=274923

New Opportunities

Enterprise Estonia – SMBC

Cooperation Agreement

Enterprise Estonia – SMBC

• In June 2011 Enterprise Estonia signed a Cooperation Agreement with the

Japanese Banking Group Sumitomo Mitsui Banking Corporation (SMBC),

the aim of which is to promote business partnerships between Estonian and

Japanese enterprises.

• The cooperation memorandum establishes a basis for information

exchange, with the purpose of promoting trade between Japanese and

Estonian enterprises and encouraging the inclusion of Japanese

investments in the Estonian economy.

• Business opportunities include the IT field, the development of

biotechnology and environmental technology, as well as investments in

energy-efficient technologies, were discussed at the meeting.

• SMBC is one of the three biggest banking groups in Japan and is interested

in facilitating the expansion of Japanese enterprises in Europe, and more

specifically in the Baltic States.

Source: Enterprise Estonia, June 2011, http://www.eas.ee/index.php?option=com_content&view=article&id=5140:enterprise-estonia-signed-a-

cooperation-agreement-with-the-japanese-banking-group-smbc&catid=244:uudsed-eng&Itemid=1419

Estonia as Financial Services

Hub • Estonia‟s aim to grow rich as a regional provider of financial services was

given a boost in June 2011 with the launch of FinanceEstonia, a new project

started by several major players in the country's investment realm.

• The non-profit organization's goal will be to "jointly develop financial

services, related support services and technology export in Estonia.“

• Among its 18 founders are the Service Industry Association, NASDAQ OMX

Tallinn, KPMG Baltics, Ernst & Young Baltic and a number of law firms and

support service bureaus.

• Service Industry Association chairman Viljar Arakas said that Estonia should

develop business advantages vis-à-vis Scandinavia, and that the country

has the potential to be far more than simply a nation of subcontractors.

"There is increasing need for financial services, and Estonia could help

meet part of this need,” he said.

Source: Estonian Investment and Trade Agency, June 2011, http://www.investinestonia.com/

Estonia - Latvia Programme

2007-2013

Estonia - Latvia Programme

2007-2013 • The Estonia-Latvia Programme 2007-2013, began in 2007 as a cross-border

European Commission initiative to promote mutual sustainable development

and economic competitiveness through achieving an integrated and cross-

border economic, social and environmental development.

• The Programme aims to facilitate collaboration on the development of mutual

ICT and transport infrastructures and co-operation on environmental issues and

the provision of education and other public services. (1)

• 14 new projects were announced in May 2011 including – the reconstruction of

the road between Killingi-Nõmme, in Estonia, and Mazsalaca, in Latvia; the

DELBI initiative to help small and medium enterprises and start-ups access the

cross-border market, as well as facilitate cross-border partnerships in different

fields; and the FoodArt project, which aims at strengthening the ties between

the rural food producers and gourmet restaurants. (2)

Source 1: The Estonia-Latvia Programme, March 2010, http://www.estlat.eu/files/programme_manual_%2810_03_2010%29_f6dbc.pdf

Source 2: The Estonia-Latvia Programme, May 2011, http://www.estlat.eu/news/programme-news/14-new-projects-approved/

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47. Left to Right

1. http://www.wordtravels.com/dbpics/countries/Estonia/estonian_open_air_museum_c_Toomas_Volmer.jpg

2. http://www.visitestonia.com/images/96120?ver=4&keepaspect=true&wid=700&hei=700&ts=0

48. Left to Right

1. http://www.stainlessmedia.com/vsm/files/Riina-%C3%95un1.jpg

2. http://www.artsmarket.co.uk/art-online-images-art/amish-art.jpg

49. Left to Right

1. http://farm1.static.flickr.com/14/20140077_4bb1f58456.jpg

2. http://www.visitestonia.com/images/68718?ver=4&keepaspect=true&wid=700&hei=700&ts=0

50. http://apps.attainresponse.com/upl/brianwil@comf5-com/1281036807157.jpg

1. http://www.bloomilicious.be/wp-content/uploads/2011/03/flof-es.jpg

2. http://farm5.static.flickr.com/4038/5128959316_95bbb51b93.jpg

52. http://wildestonia.wordpress.com/2011/04/18/a-big-weekend-of-big-water-in-soomaa/

http://2.bp.blogspot.com/_MuWNJtJ8XS4/RwrvXTT4e4I/AAAAAAAABJc/pMnDJx06ZQA/s400/DuaneMichels.Uncertainty88.j

54. http://www.ripleys.com/assets/img/upload/bions/magnet_man.jpg

68. http://www.europarl.europa.eu/president/transform/thumb-view/ep_president/static/images/press-

release/estonian_euro_coin.jpg

70. http://upload.wikimedia.org/wikipedia/commons/thumb/8/83/Estonian_ministry_of_finance.JPG/1024px-

Estonian_ministry_of_finance.JPG

75. http://farm6.static.flickr.com/5123/5373101682_01590ba0d7.jpg

77. http://www.investmenteurope.net/IMG/472/142472/broken-euro-370x229.jpg?1299875748

79. http://www.411forfathers.com/wp-content/uploads/2011/06/pack-for-trip.jpg

85. http://shipsandharbours.com.s3.amazonaws.com/5926.jpg

88. http://www.caciocode.com/wp-content/uploads/2010/11/internet-globe1.jpg

91. http://www.annettsandorchard.co.uk/images/travel.jpg

99. http://upload.wikimedia.org/wikipedia/commons/thumb/a/a2/Small_coat_of_arms_of_Estonia.svg/329px-

Small_coat_of_arms_of_Estonia.svg.png

102. http://www.liuhuahotelguangzhou.cn/images/pic/Elegance-Conference-Hall.jpg

111. Clockwise

1. http://ext.err.ee/images/661b0126-cf52-4819-9a7f-14786970ed1a/8819_26.jpg

2. http://biomedicum.ut.ee/ssi2010/images/viru.jpg

3. http://www.baltic.travel/content/1/1/2/7/5/97e265b4/KGB_museum.jpg

116. http://www.hansatravel.ee/upload/Tours%20pildid/ekskur_northcoast_esi.jpg

1. http://3.bp.blogspot.com/-ZRiUfgpqemc/TeiR8fkHQ1I/AAAAAAAAAMc/1xWbMiletKA/s1600/DSC03038.JPG

2. http://www.naturetours.ee/uudiskiri/2009/birdfair/pildiden/Estonianbog.jpg

121. Clockwise

123. http://www.soomaa.com/wp-content/uploads/2010/12/Bogshoeing-Experience.jpg

124. Left to Right

2. http://www.visitestonia.com/en/multimedia/bogshoeing-in-lahemaa-national-park?selected=19278&type=yldine_objekt_pilt

127. http://api.ning.com/files/s7oIN497UMFCbbRfCB0IzZtqIkSujP3Q89q3MD4KJlUlHnKhCExyL7lIqt1qeQvlpsM09*sdttJAHXhaF-

FT1tfS6*dI5IfJ/strategy.jpg

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129. http://www.faqs.org/photo-dict/photofiles/list/10685/14633global_target.jpg

130. http://www.internationaleducationmedia.com/china/china_flag.jpg

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134. http://tallinn.e-stories.org/images/footer.jpg

136. http://www.debaent.com/Portals/0/Innovations.jpg

138. http://farm1.static.flickr.com/14/20140077_4bb1f58456.jpg

140. http://www.flickr.com/photos/27837585@N06/3769565459/sizes/o/in/photostream/

141. Left to Right

1. http://www.techgadgetsweb.com/wp-content/uploads/2010/06/iphone-4g-next-gen.jpg

2. http://www.eweekeurope.co.uk/wp-content/uploads/2010/12/4g.jpg

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717540.jpg

149. http://startmike.files.wordpress.com/2011/02/hand_shake.gif

150. Top to Bottom

1. http://gcb.grabcad.com/wp-content/uploads/2010/08/eas-logo.jpg

2. http://logo.jobsdb.com/HK/JobsDBFiles/CompanyLogo/2147-0.jpg

152. http://3.bp.blogspot.com/__hF2h_QIXpE/S9f72X7sAVI/AAAAAAAAAO8/J4v-kC5uA7M/s1600/Bank-Building.jpg

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Rohit Talwar - Horizon 2020 Presentation to Estonia International Tourism Conference 29 09 11 -...

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