Rice Creamery - Communication Audit & CX Suggestions

Rice Creamery

Communication Audit & CX based solutions by

Intended Brand Image

Homely

Natural

Variety

Sweetness

But here is how the customers perceive it!

Thanks to such imagery

Grandmother Style interior

High in carbs/sugar

Baby-food

Then why is there no social engagement!?

Did we miss something in our communication plan?

What WE THINK our customers are doing

Enjoying time-out with ‘friends’

Enjoying calorie ridden pudding

Choosing flavors

* In store

What our customers are ACTUALLY doing

Tweeting (Twe-eating)

Instagramming

Taking pictures & selfies

Snapchatting

Facebooking

And they discuss every waking moment with their Friends

* In store

And HERE is how Rice Creamery can capitalize

on their behavior

Create Campaigns around local demographics and

events

1

Target different products to different segments

Fresh Campaigns

• Expats who are traveling back home and wish to take back a can full of sweetness

• Working mothers who need an instant fix for their infant’s appetite

• As a post-dinner dessert treat

• As a house warming or a ‘thanks you’ gift

• For a picnic or a sweet get-away

Who

are the

most lik

ely

custom

ers for these

particular p

rodu

cts?

Push campaigns around events such as Valentines or Mother’s Day

Fresh Campaigns

CX cloud backing will help determine which campaign

generated the most user interest and revenues

Encourage Organic User-Generated Content

2

A number of customers claimed to have discovered Rice Creamery

through Social media OR Word of Mouth

User-Generated Content

CX cloud will help identify every media where the brand is being discussed, and gauge

its virility score

Personalize your Cup

3

Utilize the tab on the website to let customers

personalize their cups (flavors, sizes and toppings) for delivery

Personalized Home Delivery

The CX cloud will save the user’s preferences and show relevant ‘recommendations’.

At the same time, it will fetch and list Best Sellers

Use QR Code Creatively

4

Prepare QR Codes out of

Or Print them on top of free-

Sample rice bars

QR Code

Raisins

Chocolate bars

Oreo cookies

Place QR Codes on Table Talkers

This feature is specially helpful for first-time visitors

On the other side of the table-talker, the QR code leads to “All

time best sellers” section of the website – with customer

ratings and reviews about those flavors

On one side of the table-talker, the QR code leads to “Today’s Special” section of the website

– with organic customer reviews about that flavor

QR Code

Today’s Special Best Sellers

Mobile Catering Service

At Social Events , Exhibitions , Parties, Schools & Corporate Events

Mobile Catering

Generates Trial

Greater Penetration

Place QR Codes on the promotional material for customers to

‘receive discounts’ and lead them to the website where they can

engage with the brand

Mobile Catering

The CX cloud will determine which events generated the most leads in terms of user interest

AND sales conversion

Create a Pinterest Account

Pinterest Account

Pinterest Account

As a result:

The CX cloud has the ability to fetch user preferences on Pinterest and show them

relevant Pins associated with the brand

All of these ideas combined will lead to

o More targeted and impactful campaigns

o Which are easier AND more accurate to monitor

o With greater social media engagement

o And more uniform brand perception

o And ultimately, greater customer loyalty

www.ephluxinsights.com

Babar Khan Chief Marketing Officer

Babar.Khan@Ephlux.com

Get in Touch For more ideas on how Ephlux CX Cloud can Help in your brand building process