Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

Wi-Fi: More Than PlumbingDrive Business, Engage Guests

Kevin McCauleyDirector of Retail Business Development

Why Wi-Fi Analytics?Identify traffic patterns | Discover new trends | Test your marketing programs

What does Wi-Fi Analytics do?

It provides insight into consumer

behavior

Hint: Wi-Fi analytics is NOT for tracking individual consumers

It helps us understand how customers qualify their time inside a store

No.

of v

isito

rs

Dwell TimeTotal Foot Traffic

It can show the effectiveness of

targeted campaigns

Analytics Best PracticesThis is a team effort that requires cross-department collaboration

Education is paramount!

Leverage Wi-Fi Social Engagement

Set Expectations & Be RealisticUnderstand limitations

Give your system time to gather meaningful data

So why do we care?To create new and better customer engagement and experiences

Accenturesurvey results revealed that

80% of customersare willing to or woulddefinitely use real-time promotions sent to their mobile phones.

Loyalty Programs Promoted in-store!

10

Offer free guest Wi-Fi, but look for ROI

Wi-Fi Going Beyond Table Stakes

Build customer loyalty programs & social engagement

Protect your wireless network & use security best practices

Wi-Fi, Now with ROI

Thank You!AirTight Cloud Wi-Fi for Marketing and Sales