Research communities

Research Communities

create 9x more answers

Jos.vink@blauw.com │@Josvink │ 06-24612912

ONLINE PLATFORM

CO-CREATION

COMMON INTEREST

CONVERSATIONS

MOBILE ACCESS

FUN and ENGAGING

Ratio

Opinion

Respons

Individual

Consious

Out of context

Fixed

Emotion

Behavior

Observation

Group

Onconsious

In context

Mobile

Developments in research …

Today’s challenges

Better

Faster

Cheaper

Our experience in communities

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http://deverderkijker.files.wordpress.com/2012/03/npo_logo.jpg

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14x

11x

Engaging members: 5F-model

Powered by

SSL | Subgroups | App

Forum

Chat

Questionnaire Whiteboard

Photo/video

Diary Badges

Gamification

Newsletters

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Examples: modules

News

Forum

Challenge Diary

Gamification Badges

Examples: modules

Questionnaire News letter

Webshop

BLAUW’S GOLDEN RULES

FOR RESEARCH COMMUNITIES

1. Make the best out of acquiring members

2. Take care of proactive and reactive moderation

3. Members can participate where and when it suits them

4. Co-creation should be fun and engaging

5. Motivated members deliver up to 9 times more content

6. Install qualified researchers to generate useful insights

Jos.vink@blauw.com │@Josvink │ 06-24612912

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Re4smc3E9cxQfM&tbnid=j_IEiCrlpJ4EAM:&ved=0CAUQjRw&url=http://www.alittlesomethingforme.com/2012/05/the-teacher-just-stifled-the-mother-in-me.html&ei=rLKkUdbFO8XTPOz3gLgK&bvm=bv.47008514,d.ZWU&psig=AFQjCNEzl8r2v0cv4sFJAuf_T_gnj_rD5g&ust=1369834531983818

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