Rapid Ice Accelerated Innovation

Fast Track InnovationWorking with R&D Teams and

Customers to accelerate success

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Our drivers

3000 Raw Ideas = 1 Commercial Success Greg A Stevens & James Burky

Reducing launch time by 6 months can be worth 30% of life cycle profit. Don Reinertsen “Developing Products in half the time”

The best way to have a good idea is to have lots of ideas. Roger von Oech “Don’t fall in love with ideas”

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Nick Sawbridge & Rapid Ice

Launched 4 years ago as a way for Nick to live and work in the UK and USA

A virtual business led by Nick calling on 8 contracted associates in art direction, copy, facilitation and illustration as required

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Wide experience(Been there, done that, got the T shirt…..)

Countries

AustraliaChinaJapanSaudi ArabiaU.S.A.MexicoFrance UK

Markets

New Zealand Wine,Irish Beer, ScottishWhisky, Rum& PotcheenBread, Cake, TeaChicken, TurkeyLamb, TroutChocolate & SugarConfectionaryCarbonated drinks &mineral waterIce Cream

GermanyItalyPortugalBelgiumNetherlandsSwedenIreland

Chilled Ready Meals, Frozen centre plateRice and PastaCooking SaucesPet food and TreatsLaundry DetergentsShampooSkin CareHouse Paint & Decorating AidsDIY Power Tools

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The Innovation Spectrum

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The Rapid Ice Spectrum

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In The Zone

Consumer InspiredCapability Driven

Emerging Technologies

Tech-Innovate©Co-Innovate©

Customer Focus

Outside the Box

Technology Focus

Two focussed routes each driven by a unique process

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Presented with Mars at the PDMA Annual Conference

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Tech-Innovate©

Consumer Inspired – Capability Driven

“Filling the short to medium term pipeline”

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Operates at the intersection of Consumer Insight, Brand Strategy and Corporate Capability

Consumer Insight

CorporateCapability

Brand Strategy

A targeted approach

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Brand Strategy

Consumer Insights

Typically only about 15 % of ideas move forward

Capability

Outside the Box ideas

Small number of ideas meet all

criteria

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In the Zone Ideas Focus ideation on the sweet spot then select and further develop the ideas with best potential

Brand Strategy

Consumer Insights

Capability

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Co-Innovate©

Customer Co-Innovation“Real win win collaboration”

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Proven success

“Real win win collaboration”

“We identified $34.2 mio in additional turnover”

“As retail moves from warehouse to theatre and consumers flock to own label we need to work together”

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Co-Innovate©

Projects with:

Target Stores

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Total focus on the intersection between Customer, Consumer and Capability

Consumer

CapabilityCustomer

The Win Win Sweet Spot

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Next steps?

Contact Nick at:

nick@rapidice.com

USA +1617 444 9342UK +44 7860 742005

www.rapidice.com

www.linkedin.com/in/nicksawbridgehttp://twitter.com/Rapidnick http://rapidice.blogspot.com