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Raghav Singh's Spring 2008 ERE Expo presentation
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Redefining Diversity - ERE Expo Spring 2008
Raghav SinghPartner at the A-List
Chris CallahanFounder, Ingenium Staffing Solutions
Redefining Diversity - ERE Expo Spring 2008
Agenda
The value of diversity
Expanding the definition
Making a business case
Integrating diversity with recruitment
Redefining Diversity - ERE Expo Spring 2008
The “Business Case”
In a global marketplace, a company that employs a diverse workforce is better able to understand the demographics of the marketplace it serves and is thus better equipped to thrive in that marketplace than a company that has a more limited range of employee demographics.
- Wikipedia
Redefining Diversity - ERE Expo Spring 2008
The Benefits
Better serve customers Higher employee satisfaction Higher productivity Higher retention
Redefining Diversity - ERE Expo Spring 2008
DJIA:
Jan 1, 1997 6813
to Dec 31, 2007 13264
Increase 9.5% per year
+ 48% 14% per year
NYSE Companies that match 399
Redefining Diversity - ERE Expo Spring 2008
Diversity
Innovation
Teamwork
Customer Satisfaction
Productivity
The Value Proposition
Redefining Diversity - ERE Expo Spring 2008
Empirical Research
The Paradoxical Effects of Diversity, 2004
Thomas Kochan
MIT
E Pluribus Unum: Diversity and Community in the Twenty-first Century, 2007
Robert D. Putnam
Harvard University
Redefining Diversity - ERE Expo Spring 2008
MeasuresCommitment
Innovation
Teamwork
Exploring new perspectives
Redefining Diversity - ERE Expo Spring 2008
Findings
No impact of race and gender diversity on team performance or bonuses
Gender diversity improved teamwork
Racial diversity inhibited teamwork
Redefining Diversity - ERE Expo Spring 2008
Findings
No impact of race or gender diversity on sales, revenue, customer satisfaction
Racial diversity positively impacts growth of business portfolios
Redefining Diversity - ERE Expo Spring 2008
Findings
At retail stores:
No evidence that in diverse communities customers buy more from stores with diverse workforces
No evidence that customers care that salespeople that serve them are of the same race and gender
Redefining Diversity - ERE Expo Spring 2008
Criticisms
Defy logic
Research teams were not diverse
Makes no sense
Irrelevant
Not representative
Redefining Diversity - ERE Expo Spring 2008
Innovation
Productivity
Customer Satisfaction
Teamwork
Skills
Race
Gender
Redefining Diversity - ERE Expo Spring 2008
The Value of Diversity
TrustAttracting
Talent
Cohesiveness
Effectiveness
Understanding
Redefining Diversity - ERE Expo Spring 2008
Assimilation
Shared Values
Shared Identity
Shared Purpose
Redefining Diversity - ERE Expo Spring 2008
Goals
Cohesiveness
Understanding
Recruitment
Retention
Innovation?
Sales?
Revenue?
Redefining Diversity - ERE Expo Spring 2008
Process
Define the problem
Identify Core Values
Define metrics
Redefining Diversity - ERE Expo Spring 2008
Case Study - Ford Taurus, 1986
The Problem
Powerful competitors
Poor design
Poor reliability
Redefining Diversity - ERE Expo Spring 2008
Case Study - Ford Taurus, 1986
The Problem Solvers
Management
Laborers
Designers
Car lovers
Ford lovers
Ford haters
Soccer moms
Redefining Diversity - ERE Expo Spring 2008
Case Study - Ford Taurus, 1986
Motor Trend Car of the Year
Redefining Diversity - ERE Expo Spring 2008
The Economic Value of Diversity
Reducing attrition
Attracting talent
Increasing competition among suppliers
Winning government contracts
The Economic Value of DiversityWhite Paper - Katzenbach Partners, 2007
Redefining Diversity - ERE Expo Spring 2008
The Process
The desired outcome
Problem definition
Select the teamUnity of purpose
Values
Assimilation
Redefining Diversity - ERE Expo Spring 2008
Key Principles
All human behavior is goal-directed
People want to make decisions that affect their jobs
Human behavior occurs in a social context
People are influenced by their environments
Redefining Diversity - ERE Expo Spring 2008
Putting it TogetherPeople want to make decisions that affect their jobs
Redefining Diversity - ERE Expo Spring 2008
Putting it TogetherHuman behavior occurs in a social context
Redefining Diversity - ERE Expo Spring 2008
Putting it TogetherPeople are influenced by their environments.
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