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Organizational Audit Project
Tony StickelerRon AlgoodCrystal PriceAngela HillBreeanna WileyStephanie Fred
About QCA
How QCA Communicates
Where QCA Communicates
Fly Tallahassee“The Way Flying Should Be”
ROPE
• Quest worked with the airport and used secondary research to begin their campaign
• Tallahassee Regional Airport had primary research complete, with their long-range planning process, and shared the research with QCA.
• Improve their image as a business airport that valued time• The Tallahassee Regional Airport caters to their travelers, which
are businesses and state legislatures and offer direct flights to big cities, like Washington D.C.
• Majority of their audience is old-fashioned and wants to see billboards and newspaper advertising.
• Online advertising; an example is on the Tallhassee.com website, which portrayed a business man, coffee in hand, traveling out of the Tallahassee Regional Airport & others with the universities themes
• The Tallahassee Regional Airport wants to see results in tangible ways (& improve their image)
• Quest wants the client to have return business (get feedback and re-survey campaign)
SWOT
-- Few competitors-- FDOT-- Niche Market
-- Not diversified-- DBE requires constant audits-- 80% of business if from one client.
-- BrandMunki-- PR & Sports Entertainment expected to grow 20% this year
-- Change in political landscape-- Expected $1 bil shortfall on gas taxes which funds the FDOT-- Bad economy
Strengths Weaknesses
Opportunity Threat's
Questions?
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