Product management essentials

BE  ON  TOP  OF  YOUR  PRODUCT  MANAGEMENT  :  KEY  FACTORS  

Didem  Michenet  

1  

IN DEVELOPING NEW

PRODUCTS,

60% FAIL TO MAKE IT TO

MARKET!

3  

Long product development cycles

Disconnected product with the market

Too expensive for clients

4  

• Customers and demand

• Market size • Pricing • BizDev Channels

• Technical product creation

• Budget and timeline

5  

Differentiate or Die

Client Segments & Packaging

Pricing & Profitability

6  

Concept Testing (MVP,Prototype)

Product Development

Beta Testing

Product Launch

(1st shipment)

Ongoing Product

Cycle

Phases

Good  read  :  Four  Steps  to  Epiphany  from  Steve  Blank,  serial  entrepreneur,  father  of  Customer  Development  methodology  

Itera4ons,  digestable  steps  than  big  bang  approach  

Project Management

7  

Skill qualifications

Smart filtering

Timeline, milestones Reverse Planning

Budget Monitoring Fixed budget, milestone payment

Beta Checklist

! Qualify right « Beta Testers », early adapters, quality over quantity

! Use incentives to engage beta testers

! Strategize as marketing opportunity

! Stabilise the product (clean major bugs)

! Measure the feedback : Lessons learnt for Launch (SWOT Matrix)

8  

Launch Success Factors

9  

Know your competition and prepare

Prepare brief and to-the-point launch documents

Organize your support team

Wrap your product to an attractive package for your client profiles

10  

Product Roadmap

Customer feedback

Product Manager

Release management

ONGOING  Go  Agile!  

Toolbox

11  

MVP : Monkey Survey Landing Pages-Adwords KickStarter

Prototyping, wireframing: Balsamiq UxPin InVision Cacoo

Feedback, Bug Tracking : UserVoice OpinionLab JIRA Bugzilla

Prj Mng : Insightly Teambox Apollo GoogleDrive Dropbox

Support: ZenDesk Freelancer oDesk

Idea Testing : Pickfu ConceptFeedback Hypeanidea