Pro Fora Webinar Internet Day 1

Internet Marketing SeriesWeb Marketing: SEO Basics

Ely ApaoWeb Marketing Expert

Your Mission

Be Famous.

Marketing

But First…

Picasso and an Eskimo

Call Center Agent with P50K Salary

Expensive or not?

Give Something of Relative Value.

Bottomless Iced Tea

Marketing is Communicating Value.

Marketing is Communication Compelling Action

Search Engine Optimization (SEO)

Control The Entrance

Not That Simple.

Judged.

Search Engines

Judge Relative

Value

Google Says You

Belong Here

The Trick: Convince Google You’re Valuable

Communicate Value.

Get Links Like Crazy.

Basic Skill: HTML

<a href=“http://yourwebsite.com”>Keywords here</a>

<a href=“http://jozzua.com”>Magnificent Technopreneur</a>

Relative Value for Google: Links

Be Consistent.

Jolly Roger

Surrender!

Black BeardThe Pirate

.COM

Get an online Social life and tell your friends.

Get Feedback

Best Trick to Communicate Value:

Under promise. Over deliver.

How Do You Make People ACT?

Persuade by Building Trust and Tapping Emotions.

3

Persuade.

Build Trust.

Tap The Emotion.

Marketing is Communication Compelling Action

How Did Gio Win The SEO Contest?

“I really am not sure myself, maybe I am just a good

spammer”.

How did Marc Macalua become Mr. SEO Philippines?

Summary

Relative Value.Communicate.Build Trust.

Jozzua.com

Dreamstime.com

Wikipedia.com

ProForaMedia.com

PhilippineWebinars.com

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info@proforamedia.com

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