Pricing strategy for freelancers and small business

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Many freelancers and small service-based business owners bill by the hour without realizing that by doing so, they lock themselves into a vicious cycle. Selling time immediately caps earning potential—there are really only so many hours in a year and there’s really only so much that can be charged per hour. For those that work for themselves, getting a raise shouldn’t mean working longer hours and giving up your personal time. So, what is the solution? Is there a better way to bill that’s fair to both you and your clients? These slides summarize some of the key points from FreshBooks’ recent book on value based billing, co-authored by FreshBooks Co-founder and CEO, Mike McDerment . Download the book for free at this link: http://bit.ly/16Asa6x Learn more about FreshBooks: www.freshbooks.com

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Based on the popular book, Breaking the Time

Barrier.By FreshBooks Co-Founder & CEO,

Mike McDerment, and Donald Cowper.

Copyright © 2013 FreshBooks

Copyright © 2013 FreshBooks

Copyright © 2013 FreshBooks

Your clients care about thevaluedeliver.

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you

valueCopyright © 2013

FreshBooks

not time

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pain Probe for

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serious

points.

Help them

want.explorewhat they

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How will they?measure?

success??

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Position your services as aninvestment, not an expense.

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Help them

the resultsenvisionthey can expect.

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Put the price of your service intoperspective.

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present your pricing upfront.

Don’t

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price first

needs ahead

your

Discussing

puts

of theirs.

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Offer clientschoice.

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Copyright © 2013 FreshBooks

Present your proposal like a menu – withdistinctly pricedoptions.

If the client wants to pay lessthey must

have less.Copyright © 2013

FreshBooks

choose to

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Focus on ‘good’ clients.

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Copyright © 2013 FreshBooks

These 5 steps introduced the basics.

To learn how to fully apply value pricing, invest 1-

hour to read Breaking the Time Barrier.

“People constantly ask me ‘How can I get a 4-hour workweek with a service business?’ This story is the short answer.”Tim Ferriss Author of the #1 bestseller, The 4-Hour Workweek

Praise for Breaking the Time Barrier

“This book unlocks the truth about how to build an insanely profitable business.”John Jantsch Best-selling author of Duct Tape Marketing

“Spend an hour with this book, and you’ll come away with a whole new way of looking at your value and your relationship with your clients.”Daniel H. Pink Best-selling author of Drive, A Whole New Mind, and Free Agent Nation

“Spectacularly simple, remarkably true, for every small business owner who’s determined to grow, Breaking the Time Barrier will work for you!”Michael E. Gerber Best-selling author of E-Myth, and inventor of The Dreaming Room for entrepreneurs

One click. No information required.

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