Portfolio Katerina Mavroidis

KATERINA XIU XIU MAVROIDIS International Brand Strategist

Chameleon’s Insight •!Multi-dimensional perspective

•!Greek-Chinese

•!Athens; London; Zurich; California; New Hampshire; New York; Beijing

Creativity for Sustainability •!Language of art •!Conceptual architecture

•!Environmental entrepreneurship: A new concept for Athenian rooftops

Inspire Empower Action•!Business leadership via teamwork

•!Strategic planning: bridging disciplines, priorities, cultures, and goals

We are as multi-dimensional as the worlds we touch

Chameleon’s Insight

Born Greek-Chinese

Greek

Chinese

Raised in Athens-London-Zurich Educated in California and New Hampshire

Employed in New York and Beijing

http://www.chameleonHI.wordpress.com

A multi-layered perspective brings insight into human nature

How does human insight help business?

Global Brands are the result of global people

Can Global Brands Survive the 21st Century?

Branding and PR Networking Talk 30 January 2008, London

What responsibilities and opportunities arise for brands given a global consciousness?

What human truths are we are bound to despite cultural, social, and technological revolutions?

Creativity for Sustainability

The language of art is about ‘anything is possible’

Berkeley conceptual architecture gives social relevance to form and function

Buildings must be judged in context…

A new ecological idea for Athenian rooftops…

Furtheringsustainability’s reach – Leadership and teamwork

In search of positive impact - Innovative healthcare startup

Making a difference on a larger scale:

CommunicationStrategy across industries

New York – Beijing – Shanghai – Guangzhou

Beijing – Guangzhou

Brand Foundations

Saatchi & Saatchi , New York 36 planners, 9 brands, 5 months

FMCG

Finance

Automotive

Entrepreneurship & innovation

Saatchi & Saatchi, New York •!Timeline of Beauty Rituals from Around the World for Olay

•!Lucky Charms and Fruit by the Foot repackaging •!Strategic Planning sources of inspiration presentation

New York 100 years… 8 million.

Shenzhen25 years… 12 million

To China, and not just for the numbers…

Saatchi & Saatchi, BeijingXploring China

PharmaceuticalsXian-Janssen Novartis

HospitalityThe Ritz Carlton

Sustainable Development Parkview Green

RetailIKEA

FMCG

Mengniu – Mongolian Milk Snow Beer

TechnologySony Ericsson

HP

OnlineGoogle maps Google Adwords

FinanceBank of China

Internal: Saatchi & School – Beijing’s internal training program.

Saatchi & Saatchi, ShanghaiXploring China

Delivery Service FedEx Domestic Express

FMCGReynolds Double A

RetailerStarbucks

White Goods Haier

Saatchi & Saatchi, Guangzhou Xploring China

FMCGMizone MeadJohnson

Arawana Oil Ariel

DDB Guoan Beijing Strategy tools, and the Joint-Venture experience

LuxuryCitizen

ApparelKappa Bruin

TechnologyGateway LG Dyson Airblade

AutomotiveFAW-VW Golf FAW-VW

FinanceHuaxia & Deutsche Bank ING

DDB Guoan GuangzhouStrategy tools, and the Joint-Venture experience

ConfectionaryWrigley’s

•!Sugus

•!Cool Air •!Juicy Fruit •!LangYi

KATERINA XIU XIU MAVROIDIS

Katshio@gmail.com www.ChameleonHI.wordpress.com

Skype: Katshio

US: +1 347 475 4703 UK: +44 20 8133 6925

China: +86 138 1108 6205