Pitching training 2011 11-01

Pitching  Training  VOL  1  

AVG  1.11.2011  Juha  Ruohonen  Le  Drill  Sergeant  

“Tell  me  a  story”          

-­‐  Every  Child  -­‐  

The  StarGng  Point  

Technology  vs.  

 Value  

3  02.01.08  

The  StarGng  Point  

Ideas  vs.  

 People  

4  02.01.08  

The  StarGng  Point  

Features  vs.  

 RelaGonship  

5  02.01.08  

I  pitch,  therefore  I  am          

 -­‐Guy  Kawasaki  -­‐  

The  Format  

Punchline  Problem  SoluGon  Value  $  

Team  /  Company  ExecuGon  

8  02.01.08  

The  Boring  Pitch  

My  startup  is  Crowdify,  a  tool  for  brand  and  reputaGon  managers  to  discover  new  insights  into  consumers’  a[tudes  about  their  subjects  and  

make  be]er  decisions  about  markeGng  and  public  relaGons  strategy.  We  do  this  through  semanGc  

analysis  applied  to  consumer-­‐generated  correlaGons  among  and  between  brands  and  reference  data.  Further,  we  uGlize  social-­‐networking  metaphors  to  keep  interesGng  informaGon  flowing  back  and  forth  between  branding  people  and  the  consuming  public.”  

 9  02.01.08  

The  Punchline  

‘Facebook  for  Brands’  

10  02.01.08  

The  Format  

Punchline  Problem  SoluGon  Value  $  

Team/Company  ExecuGon  

11  02.01.08  

The  Format  

Punchline  Problem  SoluGon  Value  $  

Team/Company  ExecuGon  

13  02.01.08  

The  Format  

Punchline  Problem  SoluGon  Value  $  

Team/Company  ExecuGon  

16  02.01.08  

For  investors,  the  product  is  nothing    

For  customers  the  value  is  everything      

The  Format  

Punchline  Problem  SoluGon  Value  $  

Team/Company  ExecuGon  

19  02.01.08  

The  Format  

Punchline  Problem  SoluGon  Value  $  

Team/Company  ExecuGon  

21  02.01.08  

The  Format  

Punchline  Problem  SoluGon  Value  $  

Team/Company  ExecuGon  

23  02.01.08  

The  Content  

Homework  Whole  SoluGon  

TracGon  Why  should  I  care?  WE…  and  Who  else?  

CompeGGon  /  Peer  Groups        

26  02.01.08  

The  Canvas  

27  02.01.08  

The  PresentaGon  

Be  Remembered  Accent  

Spell  Checker  Enthusiasm  Character  

YOU        

28  02.01.08  

To  Summarize  

Growth  companies  are  not  small  versions  of  large  companies  

Business  plans  are  useless  Features  will  kill  you  

Get  out  of  the  building  –  customers  are  everything  Grow  or  Die      

31  02.01.08  

The  Startup  Sauna  Concept  

Development  concept  with  intensive  work-­‐out  sessions  and  acGve  coaching  DuraGon  6  weeks    Executed  with  the  mix  of  AVG  coaches  and  local/regional  cerGfied  coaches  

Intense  Business  Development,  not  just  educaGon      32  02.01.08  

Contacts  

Juha  Ruohonen  juha@aaltovg.com  +358  40  3511892  www.aaltovg.com