Pineapple Resort Business Plan

Pineapple ResortBUSINESS PLAN PRESENTATION

Yong ParkShaniqa Roane

Jared RossSakura Shu

Chenee StoneRaihan Taleb

Organization Chart

Chenee Stone

General Manager

Yong Park

Assistant General Manager

Sakura Shu

Food and Beverage Manager

Jared Ross

Housekeeping Manager

Raihan Taleb

Engineering Manager

Shaniqa Roane

Front Desk Manager

Mission StatementProvide a superior hospitality experienceEnsure guests’ maximum satisfactionCreate positive work environmentAchieve results to satisfy guests, employees, and

investors

Executive Summary

• 250 room hotel

• Myrtle Beach, South Carolina

• Exceptional, friendly, and relaxing environment

• Moderately priced

Executive Summary Cont’d • Combined with an in-house restaurant, a hotel shop,

quick check-in/check-out, we are currently seeking investment funds to renovate our guest rooms, conference rooms, business services, in-room mini-bars, and leisure club.

• With the new amenities we are adding into our hotel, the Pineapple Resort will build the fundamentals of a highly profitable hotel venture.

Management ProfileExtensive hospitality backgrounds Ensure all aspects of the hotel are managed

appropriatelyDifferentiate the type of services offered at our hotel

from our competitionsBuild our reputation and attract frequent business

and leisure travelers

SWOT Analysis

S W

T

Strengths

Opportunities ThreatsO

Weaknesses

Strengths Location

High Tourist Attraction

Price Efficient for All Markets

Recreational Environment

Great Nightlife

Ideal Vacation Spot

High Staff Moral

Law Staff Turnover Ratio

Weaknesses Slow Off Season

Maintenance of Exterior Facilities

Renovation

Low Capital

High Renovation Cost

Opportunities Catered Events

Conventions

Package Deals

Tours

Wedding/Events

Threats Extreme Weather Concerns

Competition During Peak Season

Competition with Franchises

Why Franchise?• Better training for employees• Established business model• Increased capital opportunities • Low capital overlay• Brand Recognition

Hilton Hotel & Resorts• One of the most recognized

name in the industry• 92 Years of experience• Target business and leisure

travelers• Meet one of their criteria of

locating at the vacation spot• Our amenities

1st Mortgage

1st Mortgage

1%2%10%

17%

1%

68%

2%

Hotel Shop Mini-Bar Conference Room Leisure ClubBusiness Service Rooms Other Expenses

2nd Mortgage

Renovation Capital Cost Percentage

Leisure Club $838,093.74 42%

Conference Room

$501,875.00 25%

Others $660,031.26 33%

Total $2,000,000.00 100%

2nd Mortgage

42%

25%

33%

Renovation Cost

Leisure ClubConference RoomOther

Current Strategies• After speaking with our guest speakers, we have made

many adjustments in terms of our strategies for the current year.

– Analysis Our Numbers• Understanding Our Revenue• Focus on Staff and Guest Satisfaction

– Focus on Marketing• Direct Sales Force• Business Press

– Room Rate Adjustment to Fit Off-Peak Seasons– Increase Conference Room Rate Per Guest

Hotel Reflection• Year One– 20% Occupancy– Revenue- avg.

$250,000/Month– Gross Operating Profit

11.88%– REVPAR $27.18

• Current– 40% Occupancy– Revenue-avg.

$600,000/Month– High Staff Satisfaction– Gross Operating Profit 50%– REVPAR $41.67

Last Year’s FinancialQ 1 Q 2 Q 3 Q 4

Room Sales $ 368,105.00

$ 645,115.00

$ 745,225.00

$ 492,465.00

Food Revenue $ 112,983.00

$ 1,139,172.00

$ 401,753.00

$ 184,603.00

Beverage Revenue $ 55,561.00 $ 102,897.00 $ 131,656.00 $ 75,987.00

Other Sales $ 7,959.00

$ 15,139.00

$ 19,747.00

$ 11,432.00

Total Revenue $ 544,608.00 $ 1,902,323.00 $ 1,298,381.00 $ 764,487.00

68%

21%

10%

1%

Q1 Revenue

RoomsFood BeverageOther

34%

60%

5% 1%

Q2 Revenue

RoomsFood BeverageOther

57%31%

10%

2%

Q3 Revenue

RoomsFoodBeverageOther

64%

24%

10% 1%

Q4 Revenue

RoomsFoodBeverageOthers

Last Year’s Revenue

Starting Ppint Q1 Q2 Q3

Hotel California 0 0.1788 0.3484 0.3676

Hotel Wisteria 0 0.2016 0.4905 0.654800000000001

BOSS Hotel Group 0 0.2634 0.5678 0.6062

Grove at Georgetown 0 0.2243 0.4226 0.4602

Pineapple Resort 0 0.2609 0.379 0.4139

Carpe Diem 0 0.2279 0.4414 0.5695

5%

15%

25%

35%

45%

55%

65%

Current Year Hotel Status Based on Room Occupancy PercentageP

erce

nt O

ccup

ancy

Last Year Q1 Q2 Q3

Hotel California 0 -208235 318277 259174

Hotel Wisteria 0 -478080 709285 852503

BOSS Hotel Group 0 -225612 474417 1036797

Grove at Georgetown 0 -187465 737280 683162

Pineapple Resort 0 -104364 651522 722820

Carpe Diem 0 -1286794 638906 713633

-1250000

-750000

-250000

250000

750000

1250000

Current Year Hotel Status Based on Income After Taxes

Inco

me

Aft

er T

axes

Team Reflection• Up & Down Experience• Success= Team Effort

What We’ve Learned

• Communicate Effectively • Have Fun• Be Open-Minded • Adjust Accordingly• Be Creative • Use Work Experience• Take Chances• Make Educated Decisions• Voice Your Opinion

Sources

HOTS ScorecardHOTS Online Financial StatementsOfficial Hilton Worldwide WebsiteHOTS Online Handbook