Persuading others

Persuading Others

Using Rhetorical Strategies

The Megaphone Guy• Harassing people or being overly aggressive does not always work.

• Communication works best when the audience believes they want to hear what you are saying.

• Rhetorical Strategies help us convey our ideas effectively.

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Aristotle Image: Karen Hatzigeorgiou / Attribution Non-Commercial

Arguing Does Not Mean Fighting

• The speaker should craft a persuasive approach to sway listeners to his or her opinions and ideas, preferably without angering the listener unnecessarily.

• Direct attacks often turn away potential listeners.

• The Rhetorical Strategies of Logos, Ethos, and Pathos are very effective communication tools.

Logos

• Logos is a Greek word meaning “word.”

• Logos uses facts and empirical evidence linked through sound reasoning.

Pathos• Pathos means “suffering” or

“experience.”• Pathos is used when the speaker

gets an emotional response out of the audience.

• Pathos is often a function of the delivery of the information, rather than any specific piece of info.

Ethos• Ethos means “character.”

• Ethos uses the authority of the speaker to persuade.

• By properly citing experts and authorities, the speaker can increase his own credibility with the audience.

• Improper citation or misquotes destroy credibility.

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