Organizational strategies for social media

Organizational Strategies for Social Media

Abbas Alidina (@AbbasAlidina)

Social Media Masters Forum 2012, Bahrain

#SMMF2012

September 12, 2012

The Business World Has Changed

The Social Consumer

Which Department Should Manage Social Media?

Who Should Manage Social Media?

The Poor Marketer

Marketing Customer Service

Technical Support

Human Resources

#BenihanaKUW

United Breaks Guitars

“I will produce 3 songs about my experience with United Airlines to be viewed by anyone in the world.”

- Dave Carroll

United Breaks Guitars. 10 Million Views Later…

“I will produce 3 songs about my experience with United Airlines to be viewed by anyone in the world.”

- Dave Carroll

- Dave Carroll

The Social Media Honeymoon Period is Over.

Social Media Crises Are Rising

Number of Social Networks Are Rising

Number of Social Media Accounts Are Rising

So Why Do We Need an Organizational Strategy for

Social Media?

Social Media Spans Across The Organization

Internal and External Social Media

Social Media

ExternalSocial Media

Internal and External Social Media

Social Media

Internal Social Media

External Social Media

Employees

For a Social Organization,Internal Communication is Just

as Important asExternal Communication…

Organizational Models

Social Organizational Models

Decentralized

Continuum of Business Models

Social Organizational Models

Centralized Decentralized

Continuum of Business Models

Social Organizational Models

Centralized DecentralizedCoordinated

Continuum of Business Models

The 3 Pillars of a Social Organization

The 3 Pillars of a Social Organization

People Process Technology

The 3 Pillars of a Social Organization

People Process Technology

The 3 Pillars of a Social Organization

People Process Technology

The 3 Pillars of a Social Organization

People Process Technology

The 3 Pillars of a Social Organization

People Process Technology

The 3 Pillars of a Social Organization

People Process Technology

Tip #1

Start with People andYour Company Culture

Start with a Social Media Policy

Ibrahim Elbadawi@iBadawi

Tip #2

Measure, Measure, Measure.

Internal vs. External Measurement

External

ClicksTraffic

Conversions Subscriptions

Internal vs. External Measurement

External

Employee Participation# of Employees Trained

Process EfficienciesCustomer Satisfaction

Internal

ClicksTraffic

Conversions Subscriptions

Tip #3

Continuously Adapt & Improve

Continuously Adapt & Improve

Thank You

Abbas AlidinaFounder & DirectorLogicksAbbasAlidina.com@AbbasAlidina