View
13.858
Download
0
Category
Preview:
Citation preview
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
UCD China Annual PartyOct.30, 2010
Operational Product
OPER
ATIO
NA
L
PR
OD
UC
T
UCD Say hello
Tommy QIAN Darkly LEE
OPER
ATIO
NA
L
PR
OD
UC
T
UCD What do u think about
Product Operation
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
Relationship
OperationProduct&
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
Product Manager
Product Designer
Product Marketing
Product Operator
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
RelationshipOperationProduct
&
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
OPER
ATIO
NA
L
PR
OD
UC
T
UCD Difference
Operational ProductNon-operational Product
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
• Biz target is target.
• Biz drive.
• Tool product.
• Long term operation.
• Other feed child.
DefinitionOperational Product
OPER
ATIO
NA
L
PR
OD
UC
T
UCD Ur baby
•
•
• Adopted?
OPER
ATIO
NA
L
PR
OD
UC
T
UCD A adopted child
Steve Jobs
“How to live before you die”Stanford UniversityJun., 2005
http://v.youku.com/v_show/id_XMTk2Mzg3NTI4.html
OPER
ATIO
NA
L
PR
OD
UC
T
UCD We can learnStrategy
People
Communication
Business
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
Backto Usersto Business
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
Quantity
3 dimensions
Product
Current users
Potential users
Conversion Rate
Satisfaction Degree
OPER
ATIO
NA
L
PR
OD
UC
T
UCD What we can do…
Product
Improvement
Operation
Methods
Quantity
Conversion
Rate
Satisfaction
Degree
OPER
ATIO
NA
L
PR
OD
UC
T
UCD So,
What do u think
about ur product,
ur product’s operation,
and the operation,
NOW.
OPER
ATIO
NA
L
PR
OD
UC
T
UCD Product Manager
OperationManage a operation team to get more
users and more actions
MarketingSet up a product’s brand and marketing it
Continuous
ImprovementTo modify, to redesign, to do anything for
the changing biz target
StrategyAccording to biz target, make
product and its operation
strategy
DesignProduct design
DevelopImplement product
development
OPER
ATIO
NA
L
PR
OD
UC
T
UCD Product Attributes
Essential May or not
Can not beEnchantment
OPER
ATIO
NA
L
PR
OD
UC
T
UCD Product Lifecycle
OPER
ATIO
NA
L
PR
OD
UC
T
UCD Operational Product’soperation
Marketing
View
Planning
Business Development
Media
Activities
Data Analysis
Market monitor
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
&NEW Relationship
Operational Product’s
OperationProduct
OPER
ATIO
NA
L
PR
OD
UC
T
UCD
better product
better operation
better giraffeDiscuss?
How to plan
How to operate
Recommended