Openet dynamic services & real time charging 9 oct 2013, ngbss london

Real-Time Charging & Dynamic Services

Oisin O’Connor, Director of Product Marketing

Pricing Mobile Data / Next Generation BSS 9 Oct 2013, London

Slides: www.openet.com/NGBSS

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Openet Introduction

• Founded 1999

• 960+ employees

• 80 customers worldwide, in 32 countries

• Offices in Ireland (HQ), US, Brazil, & Malaysia

• Customer base includes the world’s largest service providers (15 with >10m subscribers)

• Products and solutions to monitor & control network access, charge in real-time for services, and deliver business insight from network usage data

• Market leader in policy & charging control (PCC) software & solutions

‘we make data make money’

…our transaction management software enables service providers to commercialize network activity

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Agenda

1 2 3 4Industry context

Global Trend:

Dynamic Services

Key Use cases for Dynamic Services

Technical Implication

s

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Agenda

1 2 3 4Industry context

Global Trend:

Dynamic Services

Key Use cases for Dynamic Services

Technical Implication

s

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Evolution of BSS Systems

• 1993-2000: Telco networks were initially built with large IT billing systems to process post pay bills in batch transactions each month

• 2000-2010: Prepay services supported by adding new network based charging systems in a separate silo, initial data services put a strain on these systems (designed for voice and text)

• 2010+: With the explosion of data centric devices and available services, a new breed of network software is required to manage the complexity of the resulting transactions in real-time

Devices Network ServicesBSS Systems

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New Devices New Competitors

Exploding Demand Exploding Cost

• How can we better differentiate and compete?

• How can we foster better relationships with customers to reduce churn?

• How do we prepare for a data centric world (>50% of service revenues)

• How can we maximize return on 4G/LTE/NGN investments?

Today’s Business Context & Key customer questions

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Source: 2012 IBM Institute of Business Value Survey of Global

CSP CMOs

CMOs: Customer loyalty top priority

Source: 2012 IBM Institute of Business Value Survey of Global

CSP CMOs

Enhance customer loyalty/advocacyUse social media as a key engagement

channelDesign experiences for tablet/mobile appsUse integrated software suites to manage

customersMonitor the brand via social media

Analyze online/offline transaction analysis

Measure ROI of digital technologies

Monetize social mediaDevelop social interaction governance/

policiesGain comprehensive visibility of supply chain

73%

62%

55%

52%

48%

45%

41%

36%

30%

26%

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Extract from: Infonetics Policy Survey Nov 2012

Delivering new service bundles

Increase revenue per user

Ensuring QoS of premium services

Network Optimization

Reducing churn and ensuring loyalty

Reduce data plane congestion

Better monetization of OTT content

88%

76%

72%

68%

68%

64%

56%

Charging Policy

Reduce time to market for new services

Better monetization of data services

Marketing initiatives (cross sell, up-sell and bundles)

Market Competition, including OTT services

More consistent customer experience

Better spend control capabilities for subscribers

Subscriber self-care support

93%

79%

72%

72%

69%

69%

66%

Extract from: Infonetics Charging Survey July 2013

CTOs: Priority is Delivering New Services

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Agenda

1 2 3 4Industry context

Global Trend:

Dynamic Services

Key Use cases for Dynamic Services

Technical Implication

s

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Value Based Pricing

Customer ‘best offer’ based on

profile, history and network context

Range of offers

Large catalog of offers but customer only see a subset of

relevent offer

Real Time Engagement

Context based on-device interaction

for real time purchase of services

Dynamic Services Defined

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Product Development(Catalog of offers)

Communications(Personalized

offers to handset)

Intelligence(Real-time Loyalty &

Offer feedback)

Adoption/ Usage(Provisioning of offers on

Policy & Charging systems)

Dynamic Services: Real-time Feedback Loop

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Dynamic Services: What is it?Benefits of Dynamic Services

IncreaseRevenue

ReduceChurn

Improve Customer

Satisfaction

$

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Agenda

1 2 3 4Industry context

Global Trend:

Dynamic Services

Key Use cases for Dynamic Services

Technical Implication

s

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My Plan & Offers

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Speed Entitlement &

Throttling Indicator

My Plan & Offers

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My Plan & Offers

Speed Entitlement &

Throttling Indicator

Entitlement & Usage

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InstalledAddonsMy Plan & Offers

Speed Entitlement &

Throttling Indicator

Entitlement & Usage

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Personalised Offers

My Plan & Offers

Speed Entitlement &

Throttling Indicator

InstalledAddons

Entitlement & Usage

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Intelligent Up-sell & rich

notifications

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Intelligent Up-sell & rich

notifications

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Intelligent Up-sell & rich

notifications

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Intelligent Up-sell & rich

notifications

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Intelligent Up-sell & rich

notifications

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Roaming packages

Easy to understand

roaming packages

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Roaming packages

Easy to understand

roaming packages

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Agenda

1 2 3 4Industry context

Global Trend:

Dynamic Services

Key Use cases for Dynamic Services

Technical Implication

s

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Policy• Definition of network

policies

• Monitor real-time data usage & threshold triggers

Real -time Charging

• Define charging & data entitlements

• Create dynamic service offers & bundles

Integrated PCC Infrastructure enables Service Innovation

Interaction Gateway

EvolvedCharging

PolicyManager

OfferCatalog

CampaignManagement

Systems

Interaction• Real-time campaigns

with Intelligent Up-sell

• Secure 3rd party access to network features

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Offer Catalog = Key enabler for Dynamic Services

Offer = Service bundles + associated balances + business rules & notifications

Thank You

oisin.oconnor@openet.comslides: www.openet.com/NGBSS