Online Retail Conference 2012 Paul Greenberg and Jessica Bent

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Online Retail Conference

Thursday, 24th May 2012

Presented by:Paul Greenberg, Co-Founder

(Twitter: @paulschirps )

Jessica Bent, Marketing Promotions Manager

(Twitter: @JessBent_ )

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

“Discount department store with over 24 categories

at your fingertips”.

“Experience the best deals.” “The biggest & most popular grocery brands at great value.”

“Providing over 10 million consumers access

to great value brands via online shopping.”

“Online bedroom furniture store

offering great Aussie brands & great

price & 100% customer satisfaction.”

Our commercial division

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Source: Sean R. Nicholson, ‘Finding a Social Media Expert’ (cartoon). Accessed via www.socmedsean.com.

Full URL: http://www.socmedsean.com/cartoon-finding-a-social-media-expert/

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Source: Exact Target, 2012 Channel Preferences Survey, February 2012.

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Source: Tom Fishburne, Marketoonist, ‘Social Media ROI’ (cartoon).

Accessed via http://tomfishburne.com/2012/02/social-media-roi.html

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

ChannelMade a purchase as a result of a marketing

message received through that channel

Email 66%

Direct Mail 65%

Telephone 24%

Facebook 20%

Text Messaging 16%

Mobile App 10%

Twitter 6%

Linked In 4%

Source: Exact Target, 2012 Channel Preferences Survey, Report #14, February 2012

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

The OpportunityThe Opportunity

“Move beyond a transactional interaction

to a real relationship with consumers.”

Why?

“Building an emotional & social connection with shoppers

can create lasting relationships that produce both pleasing shopping

experiences and increased profit.”

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Facebook timeline headers

Some examples

of our social media

marketing strategy

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Some examples

of our social media

marketing strategy

Original image sourced from:

http://www.zazzle.com.au/i_dont_want_to_brag_or_mak

e_anybody_jealous_b_prin-228712354241728797

Facebook wall posts

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Some examples

of our social media

marketing strategy

Pinterest pinboard

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

� Built a loyal fan base of 152,000+ followers

� Engaged our followers with:

� Interactive content

� Email newsletters

� Competitions

� Utilised YouTube to showcase product demo videos

& ‘behind the scenes’ company footage

� Integrated our Pinterest account into Facebook

What

we’ve

done

well.

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

� Facebook commerce

(i.e. Facebook as a sales channel)

� Prompt customer service management

of Facebook complaints

What we

could’ve

done

better.

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

National Online Retailer’s Association

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Online Retail Conference

Thursday, 24th May 2012

Presented by:

Paul Greenberg, Co-Founder(Twitter: @paulschirps)

Email: paul@dealsdirect.com.au

Jessica Bent, Marketing Promotions Manager(Twitter: @JessBent_)

Email: jessica.bent@dealsdirect.com.au