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Slides from talk LumoLink gave at Social Media seminar in Oulu on 2nd of December 2010.
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Please interrupt me!
Your websiteServicesProducts
ContentValue
Conversion
Goal
Metrics
Your website
Blogs Social networks OtherDirect traffic Search engines
Your website is your content hub
?
Search engine traffic i$ great
How search engine works
Your site
Site X
SiteY
SiteZ
SiteK
What is the most efficient marketing channel?
How many visits to purchase?
What is our most popular content?
Which Google keywords convert the best?
Google webmaster tools
Should reflect keywords you want to rank for
Google webmaster tools
Google webmaster tools
Google webmaster tools
Google Analytics
Google Analytics - Email
Google Analytics - Goals
Google Analytics eCommerce
Google Analytics Alerts
Quantcast
Google Alerts
Social Mention
Social Networks
Facebook != Social Network
Facebook = Social Platform
Social media integration
Loose integration
Tight integration
Applications
Search is becoming social
Facebook statistics
Facebook statistics
Automatization & Data portability
5 Things
1. Know your target audience
2. Create value/content
3. Track conversion
4. Choose a good platform
5. Optimize
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www.lumolink.com
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