Networks Thinking: Adapting for Complexity - Antony Mayfield

NETWORKS THINKINGADAPTING FOR COMPLEXITY

Wa r w i c k B u s i n e ss S c h o o lE xe c u t i ve M B A

1 6 J u n e 2 0 1 1

Brilliant Noise

‘CEOS SEE A LARGE GAP BETWEEN THE LEVEL OF COMPLEXITY COMING AT THEM

AND THEIR CONFIDENCE THAT THEIR ENTERPRISES ARE EQUIPPED TO DEAL

WITH IT’

IBM INSTITUTE OF BUSINESS VALUE, 2010

HAVANA CAR SYNDROMEImage (cc) Andrea Rosa

FALSE FRIENDS

COMPLEX ADAPTIVESYSTEMS

ATTENTION MARKETS

CONNECTEDCOMPLEXITY

FLUX

PERSONALPOLITICAL

COMMERCIAL SOCIAL

CULTURAL

COMMERCIAL CONTEXT

EDGE-TO-CORE

‘CHINESE OEMS ARE CRANKING OUT A DEVICE MUCH FASTER THAN THE TIME

THAT IT TAKES US TO POLISH A POWERPOINT PRESENTATION.’

STEPHEN ELOP, NOKIA CEO , FEB 2011

http://goo.gl/UX3cN

AN AGE OF NETWORKS

THREE TRENDS

SOCIAL WEB

EVERYWHERE WEB

DATA DELUGE

WHAT YOU KNOW OR

DON’T KNOW ABOUT

NETWORKS...

http://goo.gl/fLYOj

NEW SOCIAL NETWORKS

OLD SOCIAL NETWORKS

Image: (cc) BrewBrooks

ULTRASOCIAL

NETWORKS THINKING

DNA

• SYSTEMS

• DESIGN

• EVOLUTION

• COMPLEXITY

THRESHOLD CONCEPTS

• DESIGN FOR NETWORKS

• COMPLEX, ADAPTIVE SYSTEMS

• EMERGENCE

• FOCUS, FLOW AND FLEX

• REALTIME

PRINCPLES• UNDERSTAND

• PRESENCE

• USEFULNESS

• DATA & STORIES

• NETWORKS/HIERARCHY TENSION

• FLEX & UNCERTAINTY

TENSIONS

PROCESSES

• RAPID, STRATEGIC VIEW: L.O.O.P.

• MANAGEMENT FRAMEWORK FOR ADAPTING TO NETWORKS

• PERSONAL DIGITAL LITERACY: SUPERSKILLS

HOW TO MAKE A

L O O PANALYSIS OF YOUR ORGANISATION

L O N G T E R M5 - 10 YEARS

POLITICAL | ECONOMIC | SOCIAL | TECH

O P E R AT I O N SNEXT FOUR QUARTERS

EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS

O R G A N I S AT I O NHOW DO YOU PEOPLE WORK TOGETHER?

SHARING INFORMATION

P E O P L EPRIVATE vs PUBLIC

PERSONAL vs PROFESSIONAL SKILLS AND LITERACIES

F R A M E W O R K

SUPER SKILLS

SUPERSKILL #1NETWORKS

http://goo.gl/1Alc

JOHN HAGEL:Serendipity

engines

http://connectedthebook.com/

SUPERSKILL #2SHARING

http://goo.gl/c51yY

SUPERSKILL #3FOCUS & FLOW

pomodorotechnique.com

SUPERSKILL #1

NetworksSUPERSKILL #2

SharingSUPERSKILL #3

Focus & flow

Image: Bestario.org

APPLIED NETWORKS THINKING

Social  engagement  framework

Principles

Pla4orms

Processes

Understand

Be  Useful

Be  live

Facebook

Twi=er

YouTube

Flickr

Delicious

Social  Space

Legal

Ops/Product Customer  contact IT

HR

ConnecGng

AggregaGon

Widget/Tools

OpGmise  assets Editorial On-­‐site  UGC

Measure

NetworksResearch  &  Listen

CreaGve

CuraGon

Business

AcGve  Listening Assets

Plan/Iterate

Outreach ModeraGon

APIs

FinanceSource:  Antony  Mayfield  ,  iCrossing

MARKETING

THE ARAB SPRING

HAITI

P&G OUTSIDE INNOVATION

CISCO

Image: Raph D’Amico

CONCLUSION

IN A NETWORKED NUTSHELL

• NETWORKS ARE A GREAT MODEL FOR MANAGING COMPLEXITY

• Embrace complexity

• Understand networks, your networks

• Develop organisational and personal networks literacy

• Networks thinking: design for networks

DISCUSSIONFurther reading and notes at antonymayfield.com/warwickmba

@amayfield

antony@brilliantnoise.com