Networking in Business is Essential

Most entrepreneurs realise that networking is an important aspect of Business. Many have a

misconception, however, the marketing guy or the product guy could establish same. Well,

that is not sufficient. It is a critical need that entrepreneurs and top level management create

superior network and network much more.

Entrepreneurs need to go out into the world and build and maintain relationships. Strong

associations with important people, builds the business itself. We guide our esteemed business

partners extensively on building networks for successful establishment. Key factors like smooth

operations, goodwill and growth also depend to an extent on networking. We have identified top 5

ways to build good networks and have discussed same in this article. This would help the business

partners in focussed network building aiding to business development and success.

Attending the seminars, conferences, paper presentations and even Business

Expos is the best way to meet new people. It is however important to ensure to

be at one’s best, that is be presentable, confident, genuine and authentic, as this

helps in creating the right first impression and a lasting one. Carrying the

business cards and exchanging them will establish that either party are

approving of possible professional relationship.

The growing social networking sites are redefining modern day networking. It is

important to be actively present on social network, being part of relative groups,

participating in group discussions, starting networks and discussions. Creating

profiles and being active on networking sites like Face Book, LinkedIn is

imperative. It is also important that useful online contacts are converted to face

to face as well.

Organising events and inviting, people you know and ‘the ones you want to

know’ such as influential people, decision makers from various institutes;

potential investors and media personnel to such events. Create a platform to

discuss, exchange ideas and strengthen the relationships.

Some of the things that one could do in order to maintain relationship is

appreciating someone online or through a call when they are on news for new

accomplishments, sending them company achievement reports or newsletters.

Ensuring that they are invited for all company related public activities and PR

initiatives.

A network or relationship gets stronger as and when there are more interactions

and of course exchange of ideas, business and either parties profit out of the

relationship. Therefore it is essential to utilise the relationship for benefit of both

regularly, especially when you realise that a particular relationship could help the

business.

IIHT Global Learning Solution along with many other services guides their

business partners in building network. To ensure the business partners

understand the importance of networking, IIHT help them in

understanding how they could leverage these relationships to benefit

through recognition, support, goodwill, better sales, business expansion

and so on.

Corporate Headquarters#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. India

Tel: 91 80 6160 4545 e-mail: franchise@iihttechnologies.com web: www.iihttechnologies.com/